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261.
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Marketing management : analysis, planning, implementation, and control / Philip Kotler.
by Kotler, Philip. Edition: 8th ed.Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Prentice-Hall, c1994Availability: Items available for reference: Eastern University Library [Call number: 658.8 KOM 1994] (1).
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262.
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Customer relationship management essentials / John W. Gosney, Thomas P. Boehm.
by Gosney, John | Boehm, Thomas P. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Roseville, Calif. : Prima Tech, c2000Availability: Items available for loan: Eastern University Library [Call number: 658.812 GOC 2000] (2). Items available for reference: Eastern University Library [Call number: 658.812 GOC 2000] (1).
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263.
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Value innovation portfolio management : achieving double-digit growth through customer value / Sheila Mello ... [et al.].
by Mello, Sheila, 1943-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Ft. Lauderdale, FL : J. Ross Pub., c2006Online access: Table of contents only Availability: Items available for reference: Eastern University Library [Call number: 658.801 MEV 2006] (1).
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264.
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The secrets of great sales management : advanced strategies for maximizing performance / Robert A. Simpkins.
by Simpkins, Robert A, 1945-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi: PHI Learning, 2008Online access: Table of contents Availability: Items available for loan: Eastern University Library [Call number: 658.81 SIS 2008] (3).
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265.
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Managing in turbulent times / by Peter F. Drucker.
by Drucker, Peter F. (Peter Ferdinand), 1909-2005. Edition: 1st ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : Harper & Row, c1980Availability: Items available for loan: Eastern University Library [Call number: 658 DRM 1980] (1).
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266.
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The frontiers of management : where tomorrow's decisions are being shaped today / Peter F. Drucker.
by Drucker, Peter F. (Peter Ferdinand), 1909-2005. Edition: 1st ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : Truman Talley Books, c1986Availability: Items available for loan: Eastern University Library [Call number: 658 DRF 1986] (1).
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267.
|
Production and operations management / Martin K. Starr.
by Starr, Martin K, 1927-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Cengage Learning, c2007Other title: Operations management.Online access: Table of contents only Availability: Items available for reference: Eastern University Library [Call number: 658.5 STP 2007] (1).
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268.
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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.
by Keller, Kevin Lane, 1956-. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Prentice Hall, c2003Availability: Items available for loan: Eastern University Library [Call number: 658.827 KES 2003] (1). Items available for reference: Eastern University Library [Call number: 658.827 KES 2003] (1).
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269.
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Service operations management / Richard Metters, Kathryn King-Metters, Madeleine Pullman and Steve Walton
by Metters, Richard | King-Metters, Kathryn | Walton, Steve | Pullman, Madeleine. Material type: Book; Format:
print
; Literary form:
Not fiction
Availability: Items available for loan: Eastern University Library [Call number: 658 MES 2006] (1).
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270.
|
Modern marketing management / Hari Govind Mishra.
by Mishra, Hari Govind. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : R B S A, 2005Availability: Items available for loan: Eastern University Library [Call number: 658.8 MIM 2005] (1).
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271.
|
TKO sales! : ten knockout strategies for selling more of anything / Dave Anderson.
by Anderson, Dave, 1961-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Hoboken, N.J. : John Wiley & Sons, c2008Online access: Table of contents only | Publisher description | Contributor biographical information Availability: Items available for reference: Eastern University Library [Call number: 658.85 ANT 2007] (1).
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272.
|
Export-import and logistics management/ Usha Kiran Rai
by Rai, Usha Kiran. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi: PHI Learning, c2010Availability: Items available for loan: Eastern University Library [Call number: 658.848 RAE 2010] (2). Items available for reference: Eastern University Library [Call number: 658.848 RAE 2010] (1).
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273.
|
Be a successful remodeling contractor / R. Dodge Woodson.
by Woodson, R. Dodge (Roger Dodge), 1955-. Material type: Book; Format:
print
; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: New York : McGraw-Hill, c2005Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for reference: Eastern University Library [Call number: 690.068 WOB 2005] (1).
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274.
|
Theatrical design and production : an introduction to scene design and construction, lighting, sound, costume, and makeup / J. Michael Gillette.
by Gillette, J. Michael. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Mountain View, Calif. : Mayfield Pub., c2000Online access: Publisher description | Table of contents Availability: Items available for reference: Eastern University Library [Call number: 792.025 GIT 2000] (1).
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275.
|
Financial management: principles and applications / Arthur J. Keown... [et al.]
by Keown, Arthur J | Martin, John D | Petty, J. William | Scott, David F. Edition: 10th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: India: Pearson, c2005Availability: Items available for loan: Eastern University Library [Call number: 658.15 KEF 2005] (1). Checked out (1).
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276.
|
Brands and branding / [edited by] Rita Clifton and John Simmons ; with Sameena Ahmad ... [et al.].
by Clifton, Rita | Simmons, John, 1948- | Ahmad, Sameena. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Princeton, NJ : Bloomberg Press, 2004Online access: Table of contents | Publisher description Availability: Items available for reference: Eastern University Library [Call number: 658.8 CLB 2004] (1).
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277.
|
Fundamentals of human resource management / Raymond A. Noe ... [et al.].
by Noe, Raymond A. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill/Irwin, c2007Other title: Human resource management.Online access: Table of contents only Availability: Items available for reference: Eastern University Library [Call number: 658.3 NOF 2007] (1).
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278.
|
Human resource management / Gary Dessler & Biju Varkkey.
by Dessler, Gary | Varkkey, Biju. Human resource management. Edition: 12th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Dorling Kindersley, c2011Availability: Items available for loan: Eastern University Library [Call number: 658.3 DEH 2011] (10). Items available for reference: Eastern University Library [Call number: 658.3 DEH 2011] (1).
Checked out (1).
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279.
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Database systems : design, implementation, and management / Peter Rob, Carlos Coronel.
by Rob, Peter | Coronel, Carlos. Edition: 7th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Canada : Thomson/Course Technology, c2007Online access: Table of contents only Availability: Items available for loan: Eastern University Library [Call number: 005.74 ROD 2007] (5). Items available for reference: Eastern University Library [Call number: 005.74 ROD 2007] (1).
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280.
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Management : principles and applications / Ricky W. Griffin.
by Griffin, Ricky W. Edition: 10th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Cengage Learning, c2011Availability: Items available for loan: Eastern University Library [Call number: 658 GRM 2011] (2). Items available for reference: Eastern University Library [Call number: 658 GRM 2011] (1).
Checked out (1).
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