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Value innovation portfolio management : achieving double-digit growth through customer value / Sheila Mello ... [et al.].

Contributor(s): Mello, Sheila, 1943-.
Material type: materialTypeLabelBookPublisher: Ft. Lauderdale, FL : J. Ross Pub., c2006Description: xxi, 273 p. : ill. ; 24 cm.ISBN: 19788131508923; 8131508927.Subject(s): New products -- Planning | Product management | Strategic planningDDC classification: 658.801 Online resources: Table of contents only
Contents:
Understanding customer value : the grounded portfolio -- Understanding the role of innovation : the relevant portfolio -- Vision, mission, strategy, and value : the intentional portfolio -- Aiming for the sweet spot : the optimized portfolio -- Accurate customer value data : the measured portfolio -- Aligning the organization : the supported portfolio -- Elements of realization : the actionable portfolio -- Appreciating investment intensity : the fortified portfolio -- Keeping the fires burning : the dynamic portfolio -- A talent for change : the sustainable portfolio.
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Books Books Eastern University Library
General Stacks
658.801 MEV 2006 (Browse shelf) Not For Loan 10186

Includes bibliographical references and index.

Understanding customer value : the grounded portfolio -- Understanding the role of innovation : the relevant portfolio -- Vision, mission, strategy, and value : the intentional portfolio -- Aiming for the sweet spot : the optimized portfolio -- Accurate customer value data : the measured portfolio -- Aligning the organization : the supported portfolio -- Elements of realization : the actionable portfolio -- Appreciating investment intensity : the fortified portfolio -- Keeping the fires burning : the dynamic portfolio -- A talent for change : the sustainable portfolio.

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Last Updated on 27 November 2018
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