Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.
By: Keller, Kevin Lane.
Material type: BookPublisher: Upper Saddle River, N.J. : Prentice Hall, c2003Edition: 2nd ed.Description: xxvii, 788 p. : ill. ; 24 cm.ISBN: 8129702541.Subject(s): Brand name products -- ManagementDDC classification: 658.827Item type | Current location | Call number | Status | Date due | Barcode |
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Books | Eastern University Library General Stacks | 658.827 KES 2003 (Browse shelf) | Available | 07171 | |
Books | Eastern University Library General Stacks | 658.827 KES 2003 (Browse shelf) | Not For Loan | 07173 |
Includes bibliographical references and index.
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