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81.
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Marketing research: text and cases / Harper W. Boyd, Ralph Westfall and Stanley F.Stasch
by Boyd, Harper W | Westfall, Ralph L [joint author.] | Stasch, Stanley F. Edition: 7th ed.Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: Homewood, Ill., AITBS, 2003Availability: Items available for reference: Eastern University Library [Call number: 658.83 BOM 2003] (1).
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82.
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Marketing research : a South Asian perspective / Gilbert A. Churchill, Dawn Iacobucci and D. Israel.
by Churchill, Gilbert A | Iacobucci, Dawn | Israel, D. Edition: 9th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Mason, Ohio : Thomson/South-Western, c2005Availability: Items available for loan: Eastern University Library [Call number: 658.83 CHM 2009] (1). Items available for reference: Eastern University Library [Call number: 658.83 CHM 2009] (1).
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83.
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Marketing research : an applied orientation / Naresh K. Malhotra.
by Malhotra, Naresh K. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Prentice Hall, 2004Availability: Items available for loan: Eastern University Library [Call number: 658.83 MAM 2004] (7). Items available for reference: Eastern University Library [Call number: 658.83 MAM 2004] (1).
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84.
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Exploring marketing research / William G. Zikmund.
by Zikmund, William G. Edition: 8th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Australia ; [Cincinnati, Ohio] : Thomson/South-Western, c2003Availability: Items available for loan: Eastern University Library [Call number: 658.83 ZIE 2003] (4). Items available for reference: Eastern University Library [Call number: 658.83 ZIE 2003] (1).
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85.
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Motivational marketing : how to effectively motivate your prospects to buy now, buy more, and tell their friends too! / Robert Imbriale.
by Imbriale, Robert. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Hoboken, N.J. : John Wiley & Sons, 2007Online access: Table of contents only | Contributor biographical information | Publisher description Availability: Items available for loan: Eastern University Library [Call number: 658.8342 IMM 2007] (1). Items available for reference: Eastern University Library [Call number: 658.8342 IMM 2007] (1).
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86.
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Entrepreneur magazine : guide to integrated marketing / Jeanette Smith.
by Smith, Jeanette, 1924-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : John Wiley, c1996Online access: Table of Contents | Contributor biographical information | Publisher description Availability: Items available for reference: Eastern University Library [Call number: 658.84 SME 1996] (1).
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87.
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Consumer behavior / Roger D. Blackwell, Paul W. Miniard, James F. Engel.
by Blackwell, Roger D | Miniard, Paul W | Engel, James F. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Cengage Learning, c2006Availability: Items available for reference: Eastern University Library [Call number: 658.8 BLC 2006] (1).
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88.
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Rural marketing: concepts and practices/ Balram Dogra and Karminder Ghuman
by Dogra, Balram | Ghuman, Karminder. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi: Tata McGraw Hill Education, c2008Availability: Items available for loan: Eastern University Library [Call number: 658.81 DOR 2008] (3). Items available for reference: Eastern University Library [Call number: 658.81 DOR 2008] (1).
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89.
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Confessions of shameless self promoters : great marketing gurus share their innovative, proven, and low-cost marketing strategies to maximize your success / Debbie Allen.
by Allen, Debbie, 1953-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill c2006Online access: Contributor biographical information | Publisher description Availability: Items available for loan: Eastern University Library [Call number: 658.85 ALC 2006] (2). Items available for reference: Eastern University Library [Call number: 658.85 ALC 2006] (1).
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90.
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Rural marketing: text and cases/ C.S.G. Krishnamacharyulu and Lalitha Ramakrishana
by Krishnamacharyulu, C.S.G | Ramakrishnan, Lalitha. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Chennai: Pearson, c2011Availability: Items available for loan: Eastern University Library [Call number: 658.81 KRR 2011] (2). Items available for reference: Eastern University Library [Call number: 658.81 KRR 2011] (1).
Checked out (1).
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91.
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Mastering the complex sale : how to compete and win when the stakes are high! / Jeff Thull.
by Thull, Jeff, 1949-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Hoboken, N.J. : J. Wiley & Sons, c2003Online access: Contributor biographical information | Publisher description | Table of contents Availability: Items available for reference: Eastern University Library [Call number: 658.85 THM 2003] (2).
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92.
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The rural marketing book/ Pradeep Kshayap and Siddhartha Raut
by Kashyap, Pradeep | Raut, Siddhartha. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi: Biztantra, 2009Availability: Items available for loan: Eastern University Library [Call number: 658.81 KAR 2009] (7). Items available for reference: Eastern University Library [Call number: 658.81 KAR 2009] (1).
Checked out (1).
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93.
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Modern marketing management / Hari Govind Mishra.
by Mishra, Hari Govind. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : R B S A, 2005Availability: Items available for loan: Eastern University Library [Call number: 658.8 MIM 2005] (1).
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94.
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Principles of marketing / David L Kurtz. and Louis E. Boone.
by Kurtz, David L | Boone, Louis E. Edition: 12th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Cengage Learning, c2006Availability: Items available for loan: Eastern University Library [Call number: 658.8 KUP 2006] (1).
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95.
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Essentials of marketing research / William G. Zikmund, Barry J. Babin.
by Zikmund, William G | Babin, Barry J. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Cengage Learning, c2007Availability: Items available for reference: Eastern University Library [Call number: 658.8 ZIE 2007] (1).
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96.
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International marketing: analysis and strategy/ Sak Onkvisit and John J. Shaw
by Onkvisit, Sak | Shaw, John J. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi: PHI Learning, c1997Availability: Items available for loan: Eastern University Library [Call number: 658.848 ONI 1997] (2). Items available for reference: Eastern University Library [Call number: 658.848 ONI 1997] (1).
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97.
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
by Belch, George E. (George Edward), 1951- | Belch, Michael A. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : Irwin/McGraw-Hill 2001Availability: Items available for reference: Eastern University Library [Call number: 659.1 BEA 2001] (1).
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98.
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
by Belch, George E. (George Edward), 1951- | Belch, Michael A. Edition: 6th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill, c2004Availability: Items available for loan: Eastern University Library [Call number: 659.1 BEA 2004] (10).
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99.
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Brand lands, hot spots & cool spaces : welcome to the third place and the total marketing experience / Christian Mikunda.
by Mikunda, Christian. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Sterling, VA : Kogan Page, c2004Online access: Publisher description | Contributor biographical information Availability: Items available for reference: Eastern University Library [Call number: 659 MIB 2004] (1).
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100.
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Advertising, promotion, and new media / edited by Marla R. Stafford, Ronald J. Faber.
by Stafford, Marla R, 1960- | Faber, Ronald J, 1948-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Armonk, NY. : M.E. Sharpe, c2005Online access: Table of contents Availability: Items available for loan: Eastern University Library [Call number: 659.1 STA 2005] (2). Items available for reference: Eastern University Library [Call number: 659.1 STA 2005] (1).
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