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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

By: Belch, George E. (George Edward), 1951-.
Contributor(s): Belch, Michael A.
Material type: materialTypeLabelBookSeries: Irwin/McGraw-Hill series in marketing. Publisher: Boston, Mass. : Irwin/McGraw-Hill 2001Edition: 5th ed.Description: xx, 795, GL13, EN22, CR3, IN19 p. : ol. ill. ; 29 cm.ISBN: 0072314451.Subject(s): Advertising | Sales promotion | Communication in marketingDDC classification: 659.1
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Item type Current location Call number Status Date due Barcode
Books Books Eastern University Library
General Stacks 		659.1 BEA 2001 (Browse shelf) Not For Loan 00889

Includes bibliographical references and index.

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Last Updated on 25 March 2024
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