Essentials of marketing research / William G. Zikmund, Barry J. Babin.
By: Zikmund, William G.
Contributor(s): Babin, Barry J.
Material type: BookPublisher: New Delhi : Cengage Learning, c2007Edition: 3rd ed.Description: xvii, 414 p. : col. ill. ; 28 cm.ISBN: 9780324320879 ; 0324320876; 8131502813.Subject(s): Marketing researchDDC classification: 658.8Item type | Current location | Call number | Status | Date due | Barcode |
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Books | Eastern University Library General Stacks | 658.8 ZIE 2007 (Browse shelf) | Not For Loan | 10122 |
Includes bibliographical references (p. 405-410) and index.
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