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1.
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The branded mind : what neuroscience really tells us about the puzzle of the brain and the brand / Erik du Plessis.
by Du Plessis, Erik. Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Philadelphia : Kogan Page, c2011Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for reference: Eastern University Library [Call number: 658.8 PLB 2011] (1).
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2.
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Repositioning : marketing in an era of competition, change, and crisis / Jack Trout with Steve Rivkin.
by Trout, Jack | Rivkin, Steve, 1947-. Material type: Book; Format:
microfiche
festschrift
Publisher: New Delhi: Tata McGraw-Hill, c2010Availability: Items available for loan: Eastern University Library [Call number: 658.8 TRR 2010] (3).
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3.
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In search of the obvious : the antidote for today's marketing mess / Jack Trout.
by Trout, Jack. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Hoboken, N.J. : John Wiley & Sons, c2008Online access: Publisher description | Table of contents only Availability: Items available for loan: Eastern University Library [Call number: 658.8 TRS 2008] (1). Items available for reference: Eastern University Library [Call number: 658.8 TRS 2008] (1).
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4.
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Entrepreneur magazine : guide to integrated marketing / Jeanette Smith.
by Smith, Jeanette, 1924-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : John Wiley, c1996Online access: Table of Contents | Contributor biographical information | Publisher description Availability: Items available for reference: Eastern University Library [Call number: 658.84 SME 1996] (1).
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5.
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
by Belch, George E. (George Edward), 1951- | Belch, Michael A. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : Irwin/McGraw-Hill 2001Availability: Items available for reference: Eastern University Library [Call number: 659.1 BEA 2001] (1).
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6.
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
by Belch, George E. (George Edward), 1951- | Belch, Michael A. Edition: 6th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill, c2004Availability: Items available for loan: Eastern University Library [Call number: 659.1 BEA 2004] (10).
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7.
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Advertising, promotion, and new media / edited by Marla R. Stafford, Ronald J. Faber.
by Stafford, Marla R, 1960- | Faber, Ronald J, 1948-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Armonk, NY. : M.E. Sharpe, c2005Online access: Table of contents Availability: Items available for loan: Eastern University Library [Call number: 659.1 STA 2005] (2). Items available for reference: Eastern University Library [Call number: 659.1 STA 2005] (1).
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8.
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Integrated advertising, promotion & marketing communications / Kenneth E. Clow, Donald Baack.
by Clow, Kenneth E | Baack, Donald. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Pearson Prentice Hall, 2007Other title: Integrated advertising, promotion, and marketing communications.Availability: Items available for loan: Eastern University Library [Call number: 659.1 CLI 2007] (3). Items available for reference: Eastern University Library [Call number: 659.1 CLI 2007] (1).
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9.
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
by Belch, George E | Belch, Michael A | Belch, George E, -. | Purani, Keyoor. Edition: 9th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : McGraw-Hill, c2013Availability: Items available for loan: Eastern University Library [Call number: 659.1 BEA 2013] (8). Items available for reference: Eastern University Library [Call number: 659.1 BEA 2013] (1).
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10.
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The ultimate marketing toolkit : ads that attract customers, brochures that create buzz, web sites that wow / Paula Peters.
by Peters, Paula, 1973-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Avon, Mass. : Adams Media, c2006Online access: Table of contents Availability: Items available for loan: Eastern University Library [Call number: 658.82 PEU 2009] (1). Items available for reference: Eastern University Library [Call number: 658.82 PEU 2009] (1).
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11.
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Advertising and promotions: Richard J. Semenik...[et al.] an integrated brand approach/
by Semenik, Richard J. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: India: Cengage Learning, c2012Availability: Items available for loan: Eastern University Library [Call number: 659.1 SEA 2012] (1). Items available for reference: Eastern University Library [Call number: 659.1 SEA 2012] (1).
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12.
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Integrated advertising, promotion and marketing communications / Kenneth E. Clow, Donald E. Baack.
by Clow, Kenneth E | Baack, Donald E. Edition: 6th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : Pearson Prentice Hall, c2014Availability: Items available for loan: Eastern University Library [Call number: 659.1 CLI 2014] (2). Items available for reference: Eastern University Library [Call number: 659.1 CLI 2014] (1).
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