Repositioning : marketing in an era of competition, change, and crisis / Jack Trout with Steve Rivkin.
By: Trout, Jack
.
Contributor(s): Rivkin, Steve
.
Material type: 



Item type | Current location | Call number | Status | Date due | Barcode |
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Eastern University Library General Stacks | 658.8 TRR 2010 (Browse shelf) | Available | 11644 | |
![]() |
Eastern University Library General Stacks | 658.8 TRR 2010 (Browse shelf) | Available | 11645 | |
![]() |
Eastern University Library General Stacks | 658.8 TRR 2010 (Browse shelf) | Available | 11493 |
Includes index.
Explains how marketers can evolve the original positioning of their products, brands, and organizations to meet the new demands of a transformed economy, including specific advice on how to attack and weaken competitors.
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