Repositioning : marketing in an era of competition, change, and crisis / Jack Trout with Steve Rivkin.
By: Trout, Jack
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Contributor(s): Rivkin, Steve.
Material type: 
BookPublisher: New Delhi: Tata McGraw-Hill, c2010Description: iv, 217 p. ; 22 cm.ISBN: 9780071635592 ; 0071635599; 9780070700482; 0070700486.Subject(s): Positioning (Advertising) | Competition | Strategic planning | MarketingDDC classification: 658.8 Summary: Explains how marketers can evolve the original positioning of their products, brands, and organizations to meet the new demands of a transformed economy, including specific advice on how to attack and weaken competitors.
| Item type | Current location | Call number | Status | Date due | Barcode |
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Books
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Eastern University Library General Stacks | 658.8 TRR 2010 (Browse shelf) | Available | 11644 | |
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Books
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Eastern University Library General Stacks | 658.8 TRR 2010 (Browse shelf) | Available | 11645 | |
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Books
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Eastern University Library General Stacks | 658.8 TRR 2010 (Browse shelf) | Available | 11493 |
Includes index.
Explains how marketers can evolve the original positioning of their products, brands, and organizations to meet the new demands of a transformed economy, including specific advice on how to attack and weaken competitors.
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