Eastern University Library catalog › Results of search for 'an:2957'

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	1.	Global brand integrity management : how to protect your product in today's competitive environment / Richard S. Post and Penelope N. Post. by Post, Richard S \| Post, Penelope N. Material type: Book; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, c2008Online access: Table of contents only \| Publisher description \| Contributor biographical information Availability: Items available for reference: Eastern University Library [Call number: 658.827 POG 2008] (1). Add to cart (remove)
	2.	Beyond branding / edited by Nicholas Ind. by Ind, Nicholas. Material type: Book; Format: print ; Literary form: Not fiction Publisher: London, UK ; Sterling, VA : Kogan Page, 2003Online access: Table of contents \| Publisher description \| Contributor biographical information Availability: Items available for reference: Eastern University Library [Call number: 658.8 INB 2003] (1). Add to cart (remove)
	3.	What's in a brand? : Building brand equity through advertising / by John Philip Jones by Jones, John Philip. Material type: Book; Format: print ; Literary form: Not fiction Publisher: New Delhi : Tata McGraw-Hill, c1998Availability: Items available for loan: Eastern University Library [Call number: 658.827 JOW 1998] (3). Place hold Add to cart (remove)
	4.	Brand warfare : 10 rules for building the killer brand : lessons for new and old economy players / David F. D'Alessandro, with Michele Owens. by D'Alessandro, David F \| Owens, Michele. Material type: Book; Format: print ; Literary form: Not fiction Publisher: New Delhi : Tata McGraw-Hill, c2001Online access: Publisher description \| Table of contents \| Contributor biographical information Availability: Items available for reference: Eastern University Library [Call number: 658.8 DAB 2001] (1). Add to cart (remove)
	5.	Brands and branding / [edited by] Rita Clifton and John Simmons ; with Sameena Ahmad ... [et al.]. by Clifton, Rita \| Simmons, John, 1948- \| Ahmad, Sameena. Material type: Book; Format: print ; Literary form: Not fiction Publisher: Princeton, NJ : Bloomberg Press, 2004Online access: Table of contents \| Publisher description Availability: Items available for reference: Eastern University Library [Call number: 658.8 CLB 2004] (1). Add to cart (remove)

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