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Beyond branding / edited by Nicholas Ind.

Contributor(s): Ind, Nicholas.
Material type: materialTypeLabelBookPublisher: London, UK ; Sterling, VA : Kogan Page, 2003Description: xviii, 236 p. : ill. ; 24 cm.ISBN: 0749442123; 9780749442125.Subject(s): Brand name products | Branding (Marketing) | Brand choice | Product managementDDC classification: 658.8 Online resources: Table of contents | Publisher description | Contributor biographical information
Contents:
A brand of enlightenment / Nicholas Ind -- Whose brand is it anyway? / Denzil Meyers -- Beyond brand narcissism / Alan Mitchell -- Branding for good? / Simon Anholt and Sicco Van Gelder -- Brand sustainability: it's about life or death / Tim Kitchin -- Brand, dynamic valuation and transparent governance of living systems / Chris Macrae -- Authenticity / John Moore -- What's brand got to do with it? / John Caswell -- Anthropology and the brand / Ian Ryder -- Transparency, or not: brand inside: brand outside -- The most obvious yet overlooked next source for the brand's authentic evolution / Julie Anixter -- Leadership branding / Thomas Gad -- The brand manifesto: why brands must act now or alienate the future's primary consumer group / Jack Yan -- Postscript / Malcolm Allan.
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Item type Current location Call number Status Date due Barcode
Books Books Eastern University Library
General Stacks 		658.8 INB 2003 (Browse shelf) Not For Loan 11502

Includes bibliographical references and index.

A brand of enlightenment / Nicholas Ind -- Whose brand is it anyway? / Denzil Meyers -- Beyond brand narcissism / Alan Mitchell -- Branding for good? / Simon Anholt and Sicco Van Gelder -- Brand sustainability: it's about life or death / Tim Kitchin -- Brand, dynamic valuation and transparent governance of living systems / Chris Macrae -- Authenticity / John Moore -- What's brand got to do with it? / John Caswell -- Anthropology and the brand / Ian Ryder -- Transparency, or not: brand inside: brand outside -- The most obvious yet overlooked next source for the brand's authentic evolution / Julie Anixter -- Leadership branding / Thomas Gad -- The brand manifesto: why brands must act now or alienate the future's primary consumer group / Jack Yan -- Postscript / Malcolm Allan.

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