Brand warfare : 10 rules for building the killer brand : lessons for new and old economy players / David F. D'Alessandro, with Michele Owens.
By: D'Alessandro, David F
.
Contributor(s): Owens, Michele.
Material type: 
BookPublisher: New Delhi : Tata McGraw-Hill, c2001Description: xviii, 185 p. ; 24 cm.ISBN: 0070584141.Subject(s): Brand name products | Product managementDDC classification: 658.8 Online resources: Publisher description | Table of contents | Contributor biographical information
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
|
Eastern University Library General Stacks | 658.8 DAB 2001 (Browse shelf) | Not For Loan | 11492 |
Includes index.
There are no comments for this item.