Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
By: Belch, George E. (George Edward)
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Contributor(s): Belch, Michael A.
Material type: 
BookSeries: Irwin/McGraw-Hill series in marketing. Publisher: Boston, Mass. : Irwin/McGraw-Hill 2001Edition: 5th ed.Description: xx, 795, GL13, EN22, CR3, IN19 p. : ol. ill. ; 29 cm.ISBN: 0072314451.Subject(s): Advertising | Sales promotion | Communication in marketingDDC classification: 659.1
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Books
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Eastern University Library General Stacks | 659.1 BEA 2001 (Browse shelf) | Not For Loan | 00889 |
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| 658 WEM 2013 Management : | 659.1 ARC 2004 Contemporary advertising / | 659.1 ARC 2004 Contemporary advertising / | 659.1 BEA 2001 Advertising and promotion : | 659.1 BEA 2004 Advertising and promotion : | 659.1 BEA 2004 Advertising and promotion : | 659.1 BEA 2004 Advertising and promotion : |
Includes bibliographical references and index.
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