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1.
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What's in a brand? : Building brand equity through advertising / by John Philip Jones
by Jones, John Philip. Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Tata McGraw-Hill, c1998Availability: Items available for loan: Eastern University Library [Call number: 658.827 JOW 1998] (3).
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2.
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
by Belch, George E. (George Edward), 1951- | Belch, Michael A. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : Irwin/McGraw-Hill 2001Availability: Items available for reference: Eastern University Library [Call number: 659.1 BEA 2001] (1).
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3.
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Advertising : principles & practice / William Wells, Sandra Moriarty, John Burnett.
by Wells, William, 1926- | Burnett, John, 1944- | Moriarty, Sandra E. (Sandra Ernst). Edition: 7th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2006Other title: Advertising : principles and practice.Availability: Items available for loan: Eastern University Library [Call number: 659.1 WEA 2006] (1). Items available for reference: Eastern University Library [Call number: 659.1 WEA 2006] (1).
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4.
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Contemporary advertising / William F. Arens.
by Arens, William F. Edition: 8th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill Irwin, c2002Availability: Items available for loan: Eastern University Library [Call number: 659.1 ARC 2004] (1). Items available for reference: Eastern University Library [Call number: 659.1 ARC 2004] (1).
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5.
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
by Belch, George E. (George Edward), 1951- | Belch, Michael A. Edition: 6th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill, c2004Availability: Items available for loan: Eastern University Library [Call number: 659.1 BEA 2004] (10).
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6.
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Kellogg on advertising & media : the Kellogg School of Management / edited by Bobby J. Calder.
by Calder, Bobby J | J.L. Kellogg Graduate School of Management. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Hoboken, N.J. : John Wiley & Sons, c2008Other title: Kellogg on advertising and media.Online access: Publisher description | Table of contents only | Contributor biographical information Availability: Items available for loan: Eastern University Library [Call number: 659.1 CAK 2008] (1). Items available for reference: Eastern University Library [Call number: 659.1 CAK 2008] (1).
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7.
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Advertising, promotion, and new media / edited by Marla R. Stafford, Ronald J. Faber.
by Stafford, Marla R, 1960- | Faber, Ronald J, 1948-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Armonk, NY. : M.E. Sharpe, c2005Online access: Table of contents Availability: Items available for loan: Eastern University Library [Call number: 659.1 STA 2005] (2). Items available for reference: Eastern University Library [Call number: 659.1 STA 2005] (1).
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8.
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Integrated advertising, promotion & marketing communications / Kenneth E. Clow, Donald Baack.
by Clow, Kenneth E | Baack, Donald. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Pearson Prentice Hall, 2007Other title: Integrated advertising, promotion, and marketing communications.Availability: Items available for loan: Eastern University Library [Call number: 659.1 CLI 2007] (3). Items available for reference: Eastern University Library [Call number: 659.1 CLI 2007] (1).
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