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241.
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Supply chain management : a logistics approach to / john J. Coyle ---[et all].
by Coyle, John J. Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Cengage Learning, c2009Availability: Items available for loan: Eastern University Library [Call number: 658.7 COL 2009] (1).
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242.
|
The philosophy of branding : great philosophers think brands / Thom Braun.
by Braun, Thom, 1953-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Sterling, VA : Kogan Page, 2004Online access: Table of contents | Publisher description | Contributor biographical information Availability: Items available for reference: Eastern University Library [Call number: 658.8 BRP 2004] (1).
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243.
|
International supply chin management / David, Pierre A. & Stewart, Richard D.
by David, Pierre A | Stewart, Richard D. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Delhi : Cengage Learning, c2007Availability: Items available for reference: Eastern University Library [Call number: 658.5 DAI 2007] (1).
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244.
|
Risk management & derivatives Rene M. Stulz,
by Stulz, Rene M. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : South-Western, c2003Availability: Items available for reference: Eastern University Library [Call number: 658.15 STR 2003] (1).
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245.
|
Human resource management / Robert L. Mathis, John H. Jackson.
by Mathis, Robert L, 1944- | Jackson, John Harold. Edition: 10th ed.Material type: Book; Format:
print
; Literary form:
Essays
; Audience:
Primary;
Publisher: Bangalore : Thomson/South-western, c2003Availability: Items available for loan: Eastern University Library [Call number: 658.3 MAH 2003] (1). Items available for reference: Eastern University Library [Call number: 658.3 MAH 2003] (1).
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246.
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Management / Ricky W. Griffin.
by Griffin, Ricky W. Edition: 8th ed.Material type: Book; Format:
print
; Literary form:
Essays
; Audience:
Primary;
Publisher: New Delhi : Biztantra, c2005Availability: Items available for loan: Eastern University Library [Call number: 658.4 GRM 2005] (1). Items available for reference: Eastern University Library [Call number: 658 GRM 2005] (1).
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247.
|
Management information systems / James A. O'Brien.& Marakas, George M.
by O'Brien, James A, 1936- | Marakas, George M. Edition: 8th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Homewood, IL : Irwin, c1990Availability: Items available for loan: Eastern University Library [Call number: 658.4083 BRM 2008] (1).
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248.
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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.
by Keller, Kevin Lane, 1956-. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, c2008Online access: Table of contents only Availability: Items available for loan: Eastern University Library [Call number: 658.8 KES 2008] (20). Items available for reference: Eastern University Library [Call number: 658.8 KES 2008] (1).
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249.
|
Marketing models / Gary L. Lilien, Philip Kotler, K. Sridhar Moorthy.
by Lilien, Gary L, 1946- | Kotler, Philip | Moorthy, K. Sridhar. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York. : Prentice-Hall, c1992Availability: Items available for loan: Eastern University Library [Call number: 658.8 LIM 1992] (2).
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250.
|
Applications in basic marketing : clippings from the popular business press /
by McCarthy, E. Jerome (Edmund Jerome) | Perreault, William D | McCarthy, E. Jerome (Edmund Jerome). Basic marketing | McCarthy, E. Jerome (Edmund Jerome). Essentials of marketing. Edition: 2004-05Material type:  Continuing resource; Format:
print
Publisher: Bosto: McGraw-Hill/Irwin, c2005Availability: Items available for loan: Eastern University Library [Call number: 658.8 PEA 1990] (1). Items available for reference: Eastern University Library [Call number: 658.8 PEA 1990] (1).
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251.
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Applications in basic marketing : clippings from the popular business press / William D. Perreault, Jr., E. Jerome McCarthy.
by Perreault, William D | McCarthy, E. Jerome (Edmund Jerome). Edition: 2004-05 ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : McGraw-Hill, 2005Availability: Items available for loan: Eastern University Library [Call number: 658.8 PEB 2005] (1). Items available for reference: Eastern University Library [Call number: 658.8 PEA 2005] (1).
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252.
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Basic marketing : a global-managerial approach/ William D. Perreault, Jr., E. Jerome McCarthy.
by Perreault, William D | McCarthy, E. Jerome (Edmund Jerome). Edition: 13th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Irwin/McGraw-Hill, c1999Availability: Items available for reference: Eastern University Library [Call number: 658.8 PEB 1999] (1).
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253.
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Basic marketing : a global-managerial approach/ William D. Perreault, Jr., E. Jerome McCarthy.
by Perreault, William D | McCarthy, E. Jerome (Edmund Jerome). Edition: 14th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill, c2002Availability: Items available for loan: Eastern University Library [Call number: 658.8 PEB 2002] (15). Checked out (1).
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254.
|
Marketing management / Philip Kotler.
by Kotler, Philip. Edition: 11th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Prentice Hall, c2003Availability: Items available for loan: Eastern University Library [Call number: 658.8 KOM 2003] (9).
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255.
|
A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr.
by Peter, J. Paul | Donnelly, James H. Edition: 8th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Irwin/McGraw-Hill, c2000Online access: Publisher description | Table of contents Availability: Items available for loan: Eastern University Library [Call number: 658.8 PEP 2000] (1). Items available for reference: Eastern University Library [Call number: 658.8 PEP 2000] (1).
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256.
|
Sales management : analysis and decision making / Thomas N. Ingram ... [et al.].
by Ingram, Thomas N | Ingram, Thomas N. Edition: 6th ed.Material type: Book; Format:
print
; Literary form:
Essays
; Audience:
Primary;
Publisher: New Delhi : Cengage Learning, c2007Online access: Table of contents only Availability: Items available for reference: Eastern University Library [Call number: 658.8 INS 2007] (1).
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257.
|
Marketing management / Joel R. Evans, Barry Berman
by Evans, Joel R | Berman, Barry. Material type: Book Publisher: New Delhi : Cengage learning, c2007Availability: Items available for loan: Eastern University Library [Call number: 658.8 EVM 2007] (1).
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258.
|
Marketing management / Rajan Saxena
by Saxena, Rajan. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New delhi : Tata McGraw Hill, c2009Availability: Items available for reference: Eastern University Library [Call number: 658.8 SAM 2009] (1).
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259.
|
Management: Don Hellriegel, Susan Jackson, John Slocum. a competency-based approach /
by Hellriegel, Don | Jackson, Susan E | Slocum, John W. Edition: 10th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : South-Western/Cengage, c2005Availability: Items available for loan: Eastern University Library [Call number: 658 HEM 2005] (1).
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260.
|
Marketing management : a South Asian perspective / Philip Kotler...[et al.].
by Kotler, Philip | Keller, Kevin Lane | Koshy, Abraham | Jha, Mithileshwar. Edition: 13th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Pearson, c2009Availability: Items available for loan: Eastern University Library [Call number: 658.8 KOM 2009] (3). Items available for reference: Eastern University Library [Call number: 658.8 KOM 2009] (1).
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