Applications in basic marketing : clippings from the popular business press /
Contributor(s): McCarthy, E. Jerome (Edmund Jerome)
| Perreault, William D | McCarthy, E. Jerome (Edmund Jerome). Basic marketing | McCarthy, E. Jerome (Edmund Jerome). Essentials of marketing.
Material type: 
Continuing resourceAnalytics: Show analyticsPublisher: Bosto: McGraw-Hill/Irwin, c2005Edition: 2004-05.Description: v. : ill. ; 26 cm.ISBN: 0072864702.Subject(s): Marketing -- Periodicals | Marketing -- Management -- Periodicals | Marketing -- Périodiques | Marketing -- Coupures de presse -- Périodiques | MarketingDDC classification: 658.8 Summary: "Clippings from the popular business press."
| Item type | Current location | Call number | Status | Date due | Barcode |
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Books
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Eastern University Library General Stacks | 658.8 PEA 1990 (Browse shelf) | Not For Loan | 07162 | |
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Books
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Eastern University Library General Stacks | 658.8 PEA 1990 (Browse shelf) | Available | 07163 |
Latest issue consulted: 2004/2005.
Published: Boston, Mass: McGraw-Hill/Irvin, <2004/2005>
Editors: 1990- E. Jerome McCarthy and William D. Perreault, Jr.
Includes bibliographical references.
"Clippings from the popular business press."
Companion vol. to: McCarthy, E. Jerome (Edmund Jerome). Basic marketing; and: McCarthy, E. Jerome (Edmond Jerome). Essentials of marketing.
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