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221.
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Supply chain management : Rahul V. Altekar concepts and casas /
by Altekar, Rahul V. Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : PHI Learning, c2005Availability: Items available for loan: Eastern University Library [Call number: 658.7 ALS 2005] (3).
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222.
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Introduction to supply chain management / Robert B. Handfield, Ernest L. Nichols, Jr.
by Handfield, Robert B | Nichols, Ernest L. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New delhi : PHI Learning, c1999Other title: Supply chain management.Availability: Items available for loan: Eastern University Library [Call number: 658.7 ALS 1999] (3).
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223.
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Brand rejuvenation : how to protect, strengthen & add value to your brand to prevent it from ageing / Jean-Marc Lehu ; [translated by Anglia Translations].
by Lehu, Jean-Marc. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Philadelphia : Kogan Page, 2006Online access: Table of contents only | Publisher description | Contributor biographical information Availability: Items available for loan: Eastern University Library [Call number: 658.56 LEB 2006] (1). Items available for reference: Eastern University Library [Call number: 658.56 LEB 2006] (1).
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224.
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Strategic brand management / Richard Elliott, Larry Percy.
by Elliott, Richard H | Percy, Larry. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Oxford ; New York : Oxford University Press, 2007Online access: Table of contents only | Contributor biographical information | Publisher description Availability: Items available for loan: Eastern University Library [Call number: 658.8 ELS 2007] (1). Items available for reference: Eastern University Library [Call number: 658.8 ELS 2007] (1).
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225.
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Modeling the supply chain / Jeremy F. Shapiro.
by Shapiro, Jeremy F, 1939-. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Cengage Learning, c2007Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for reference: Eastern University Library [Call number: 658.7 SHM 2007] (1).
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226.
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Supply chain management : strategy, planning, and operation / Sunil Chopra, Peter Meindl.
by Chopra, Sunil, 1960- | Meindl, Peter, 1970-. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Prentice Hall, c2007Online access: Table of contents only Availability: Items available for loan: Eastern University Library [Call number: 658.7 CHS 2007] (1). Items available for reference: Eastern University Library [Call number: 658.7 CHS 2007] (1).
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227.
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Brand warfare : 10 rules for building the killer brand : lessons for new and old economy players / David F. D'Alessandro, with Michele Owens.
by D'Alessandro, David F | Owens, Michele. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Tata McGraw-Hill, c2001Online access: Publisher description | Table of contents | Contributor biographical information Availability: Items available for reference: Eastern University Library [Call number: 658.8 DAB 2001] (1).
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228.
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Global brand strategy : unlocking brand potential across countries, cultures & markets / Sicco Van Gelder.
by Van Gelder, Sicco, 1964-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Sterling, VA : Kogan Page, 2003Online access: Table of contents | Publisher description | Contributor biographical information Availability: Items available for loan: Eastern University Library [Call number: 658.8 GEG 2004] (1). Items available for reference: Eastern University Library [Call number: 658.8 GEG 2004] (1).
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229.
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Protecting the brand / Talcott J. Franklin.
by Franklin, Talcott J. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Fort Lee, NJ : Barricade, 2005Availability: Items available for reference: Eastern University Library [Call number: 658.8 FRP 2005] (1).
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230.
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If you don't make waves, you'll drown : 10 hard charging strategies for leading in politically correct times / Dave Anderson.
by Anderson, Dave, 1961-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Hoboken, N.J. : J. Wiley & Sons, Inc., c2005Online access: Table of contents only | Contributor biographical information | Publisher description Availability: Items available for loan: Eastern University Library [Call number: 658.8 ANI 2006] (1). Items available for reference: Eastern University Library [Call number: 658.8 ANI 2006] (1).
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231.
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Operations now : profitability, processes, performance / Byron J. Finch.
by Finch, Byron J. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York, NY : McGraw-Hill/Irwin, c2006Availability: Items available for loan: Eastern University Library [Call number: 658.5 FIO 2006] (1). Items available for reference: Eastern University Library [Call number: 658.5 FIO 2006] (1).
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232.
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Sales management : people and profit / James M. Comer.
by Comer, James M. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Allyn and Bacon, c1991Availability: Items available for reference: Eastern University Library [Call number: 658.8 COS 1991] (1).
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233.
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Global marketing management / Warren J. Keegan.
by Keegan, Warren J. Edition: 7th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Pearson Education Prentice Hall, c2002Availability: Items available for loan: Eastern University Library [Call number: 658.848 KEG 2002] (9). Items available for reference: Eastern University Library [Call number: 658.848 KEG 2002] (1).
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234.
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The new strategic brand management : creating and sustaining brand equity long term / Jean-Noël Kapferer.
by Kapferer, Jean-Noël. Edition: 4th ed., New ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Philadelphia : Kogan Page, 2008Online access: Table of contents only Availability: Items available for loan: Eastern University Library [Call number: 658.8343 KAN 2009] (2). Items available for reference: Eastern University Library [Call number: 658.8343 KAN 2009] (1).
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235.
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Corporate financial policy and R & D management / John B. Guerard, Jr.
by Guerard, John | Guerard, John. R & D management and corporate financial policy. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Hoboken, N.J. : Wiley, c2005Online access: Table of contents only | Contributor biographical information | Publisher description Availability: Items available for loan: Eastern University Library [Call number: 658.5 GUC 2005] (1). Items available for reference: Eastern University Library [Call number: 658.5 GUC 2005] (1).
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236.
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Essentials of CRM : a guide to customer relationship management / Bryan Bergeron.
by Bergeron, Bryan P. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : Wiley, c2002Online access: Contributor biographical information | Publisher description | Table of contents Availability: Items available for loan: Eastern University Library [Call number: 658.8 BEE 2002] (2). Items available for reference: Eastern University Library [Call number: 658.8 BEE 2002] (1).
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237.
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Think two products ahead : secrets the big advertising agencies don't want you to know and how to use them for bigger profits / Ben Mack.
by Mack, Benjamin, 1968-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Hoboken, N.J. : John Wiley & Sons, c2007Online access: Table of contents only | Contributor biographical information | Publisher description Availability: Items available for loan: Eastern University Library [Call number: 658.5 MAT 2007] (1).
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238.
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Global marketing : foreign entry, local marketing & global management / Johny K. Johansson.
by Johansson, Johny K. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Irwin/McGraw-Hill, 2000Online access: Publisher description | Table of contents Availability: Items available for loan: Eastern University Library [Call number: 658.8 JOG 2000] (2). Items available for reference: Eastern University Library [Call number: 658.8 JOG 2000] (1).
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239.
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Branding your business : [promote your business, attract customers, build your brand through the power of emotion] / James Hammond.
by Hammond, James, 1952- | Hammond, James, 1952-. Branding your business : promoting your business, attracting customers and standing out in the market place. Edition: Rev. ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Philadelphia, PA : Kogan Page, 2011Availability: Items available for reference: Eastern University Library [Call number: 658.8 HAB 2011] (1).
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240.
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Make your business survive and thrive! : 100+ proven marketing methods to help you beat the odds and build a successful small or home-based enterprise / Priscilla Y. Huff.
by Huff, Priscilla Y. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Hoboken, N.J. : Wiley, c2007Online access: Table of contents only | Contributor biographical information | Publisher description Availability: Items available for loan: Eastern University Library [Call number: 658.8 HUM 2007] (1). Items available for reference: Eastern University Library [Call number: 658.8 HUM 2007] (1).
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