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1.
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Marketing research : concepts, practices, and cases / Sunanda Easwaran, Sharmila J. Singh.
by Easwaran, Sunanda | Singh, Sharmila J. Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: Oxford ; New York : Oxford University Press, 2006Availability: Items available for reference: Eastern University Library [Call number: 658.83 EAM 2006] (1).
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2.
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Brand management : principles and practices / Kirti Dutta.
by Dutta, Kirti. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Oxford University Press, c2012Availability: Items available for loan: Eastern University Library [Call number: 658.827 DUB 2012] (4). Items available for reference: Eastern University Library [Call number: 658.827 DUB 2012] (1).
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3.
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Marketing / Paul Baines, Chris Fill, and Kelly Page.
by Baines, Paul, 1973- | Fill, Chris | Page, Kelly, 1974-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Oxford ; New Delhi ; New York : Oxford University Press, c2008Online access: Table of contents only | Contributor biographical information | Publisher description Availability: Items available for reference: Eastern University Library [Call number: 658.8 BAM 2009] (1).
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4.
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Marketing research : tools & techniques / Nigel Bradley.
by Bradley, Nigel, 1958-. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Oxford ; New York : Oxford University Press, 2010Availability: Items available for reference: Eastern University Library [Call number: 658.83 BRM 2010] (1).
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5.
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Relationship marketing / Mark Godson
by Godson, Mark. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: India ; Oxford University Press, 2009Online access: Table of contents | Publisher description Availability: Items available for reference: Eastern University Library [Call number: 658.812 GOR 2009] (1).
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6.
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Sales and distribution management / Tapan K. Panda, Sunil Sahadev.
by Panda, Tapan K. (Tapan Kumar) | Sahadev, Sunil. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi, India : Oxford University Press, 2012Availability: Items available for reference: Eastern University Library [Call number: 658.81 PAS 2012] (1).
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7.
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Textbook of marketing / edited by Keith Blois.
by Blois, Keith J. (Keith John). Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Oxford ; New Delhi : Oxford University Press, 2000Online access: Publisher description | Table of contents only | Contributor biographical information Availability: Items available for reference: Eastern University Library [Call number: 658.8 BLT 2000] (1).
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8.
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Marketing / Paul Baines, Chris Fill, and Kelly Page.
by Baines, Paul, 1973- | Fill, Chris | Page, Kelly, 1974-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Oxford ; New Delhi : Oxford University Press, c2008Online access: Table of contents only | Contributor biographical information | Publisher description Availability: Items available for reference: Eastern University Library [Call number: 658.8 BAM 2008] (1).
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9.
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How brands grow : what marketers don't know / by Byron Sharp.
by Sharp, Byron. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Oxford ; New York : Oxford University Press, 2010Availability: Items available for loan: Eastern University Library [Call number: 658.827 SHH 2010] (1). Items available for reference: Eastern University Library [Call number: 658.827 SHH 2010] (1).
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10.
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Inside marketing : practices, ideologies, devices / edited by Detlev Zwick and Julien Cayla.
by Zwick, Detlev | Cayla, Julien. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Oxford : Oxford University Press, 2012Availability: Items available for loan: Eastern University Library [Call number: 658.8 ZWI 2012] (1). Items available for reference: Eastern University Library [Call number: 658.8 ZWI 2012] (1).
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11.
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Marketing semiotics : signs, strategies, and brand value / Laura R. Oswald.
by Oswald, Laura R. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Oxford ; New York : Oxford University Press, 2012Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: Eastern University Library [Call number: 658.802 OSM 2012] (1). Items available for reference: Eastern University Library [Call number: 658.802 OSM 2012] (1).
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