How brands grow : what marketers don't know / by Byron Sharp.
By: Sharp, Byron.
Material type:
BookPublisher: Oxford ; New York : Oxford University Press, 2010Description: xvii, 228 p. : ill. ; 23 cm.ISBN: 9780195573565 (hbk.); 0195573560 (hbk.).Subject(s): Branding (Marketing)DDC classification: 658.827
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Books
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Eastern University Library General Stacks | 658.827 SHH 2010 (Browse shelf) | Not For Loan | 15266 | |
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Books
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Eastern University Library General Stacks | 658.827 SHH 2010 (Browse shelf) | Available | 15267 |
Includes bibliographical references (p. 218-228).
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