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1. International marketing / Philip R. Cateora, John L. Graham.

by Cateora, Philip R | Graham, John L.

Edition: 11th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : Irwin McGraw-Hill, c2002Availability: Items available for reference: Eastern University Library [Call number: 658.848 CAI 2002] (1).
2. Global marketing : foreign entry, local marketing & global management / Johny K. Johansson.

by Johansson, Johny K.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : Irwin/McGraw-Hill, 2000Online access: Publisher description | Table of contents Availability: Items available for loan: Eastern University Library [Call number: 658.8 JOG 2000] (2). Items available for reference: Eastern University Library [Call number: 658.8 JOG 2000] (1).
3. Basic marketing : a global-managerial approach/ William D. Perreault, Jr., E. Jerome McCarthy.

by Perreault, William D | McCarthy, E. Jerome (Edmund Jerome).

Edition: 13th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : Irwin/McGraw-Hill, c1999Availability: Items available for reference: Eastern University Library [Call number: 658.8 PEB 1999] (1).
4. A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr.

by Peter, J. Paul | Donnelly, James H.

Edition: 8th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : Irwin/McGraw-Hill, c2000Online access: Publisher description | Table of contents Availability: Items available for loan: Eastern University Library [Call number: 658.8 PEP 2000] (1). Items available for reference: Eastern University Library [Call number: 658.8 PEP 2000] (1).
5. Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E. (George Edward), 1951- | Belch, Michael A.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston, Mass. : Irwin/McGraw-Hill 2001Availability: Items available for reference: Eastern University Library [Call number: 659.1 BEA 2001] (1).

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