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1. Creating powerful brands in consumer, service and industrial markets / Leslie de Chernatony and Malcolm McDonald.

by De Chernatony, Leslie, 1953- | McDonald, Malcolm.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Delhi: Elsevier/Butterworth-Heinemann, c2003Online access: Table of contents only | Publisher description Availability: Items available for reference: Eastern University Library [Call number: 658.8 CHC] (1).
2. General principles of the law of torts/

by James, Philips.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London: Butterworth, 1978Availability: Items available for loan: Eastern University Library [Call number: 346.54 JAG 1978] (7). Items available for reference: Eastern University Library [Call number: 346.54 JAG 1978] (1).
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3. Total relationship marketing [electronic resource] : marketing strategy moving from the 4Ps--product, price, promotion, place--of traditional marketing management to the 30Rs--the thirty relationships--of a new marketing paradigm / Evert Gummesson.

by Gummesson, Evert, 1936-.

Edition: 3nd ed.Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Oxford ; Boston : Butterworth-Heinemann, c2008Online access: Click here for full text. Availability: Items available for reference: Eastern University Library [Call number: 658.812 GUT 2008] (1).
4. The new marketing : transforming the corporate future / Malcolm McDonald and Hugh Wilson.

by McDonald, Malcolm | Wilson, Hugh, 1962-.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Oxford ; Boston : Butterworth-Heinemann, 2002Online access: Table of contents Availability: Items available for reference: Eastern University Library [Call number: 658.84 MCN 2002] (1).

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