The new marketing : transforming the corporate future / Malcolm McDonald and Hugh Wilson.
By: McDonald, Malcolm.
Contributor(s): Wilson, Hugh.
Material type:
BookPublisher: Oxford ; Boston : Butterworth-Heinemann, 2002Description: viii, 230 p. : ill. ; 25 cm.ISBN: 9788131211014.Subject(s): Internet marketingDDC classification: 658.84 Online resources: Table of contents
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
|
Eastern University Library General Stacks | 658.84 MCN 2002 (Browse shelf) | Not For Loan | 15106 |
Includes bibliographic references and index.
There are no comments for this item.