How brands grow : what marketers don't know / by Byron Sharp.
By: Sharp, Byron.
Material type:
BookPublisher: Oxford ; New York : Oxford University Press, 2010Description: xvii, 228 p. : ill. ; 23 cm.ISBN: 9780195573565 (hbk.); 0195573560 (hbk.).Subject(s): Branding (Marketing)DDC classification: 658.827
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
|
Eastern University Library General Stacks | 658.827 SHH 2010 (Browse shelf) | Not For Loan | 15266 | |
|
Books
|
Eastern University Library General Stacks | 658.827 SHH 2010 (Browse shelf) | Available | 15267 |
Browsing Eastern University Library Shelves , Shelving location: General Stacks Close shelf browser
|
|
|
|
|
No cover image available No cover image available |
|
||
| 658.827 LEB 2007 Branded entertainment : | 658.827 POG 2008 Global brand integrity management : | 658.827 SHH 2010 How brands grow : | 658.827 SHH 2010 How brands grow : | 658.83 AAM 2011 Marketing research / | 658.83 BOM 2003 Marketing research: | 658.83 BRM 2010 Marketing research : |
Includes bibliographical references (p. 218-228).
There are no comments for this item.