Selling and sales management / David Jobber, Geoffrey Lancaster.
By: Jobber, David.
Contributor(s): Lancaster, Geoffrey.
Material type:
BookPublisher: New Delhi : Dorling Kindersley, 2009Edition: 7th ed.Description: xxi, 526 p. : ill. ; 24 cm.ISBN: 9788131725863.Subject(s): Selling | Sales managementDDC classification: 658.8/1 | Item type | Current location | Call number | Status | Notes | Date due | Barcode |
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Eastern University Library General Stacks | 658.8/1 JOS 2009 (Browse shelf) | Not For Loan | Dhanmondi Library | 14085 | |
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Books
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Eastern University Library General Stacks | 658.8/1 JOS 2009 (Browse shelf) | Available | 14086 |
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| 658.81 DOR 2008 Rural marketing: | 658.81 DOR 2008 Rural marketing: | 658.81 DOR 2008 Rural marketing: | 658.8/1 JOS 2009 Selling and sales management / | 658.81 KAR 2009 The rural marketing book/ | 658.81 KAR 2009 The rural marketing book/ | 658.81 KAR 2009 The rural marketing book/ |
Includes bibliographical references and index.
Development and role of selling in marketing -- Sales strategies -- Consumer and organisational buyer behaviour -- Sales settings -- International selling -- Law and ethical issues -- Sales responsibilities and preparation -- Personal selling skills -- Key account management -- Relationship selling -- Direct marketing -- Internet and IT applications in selling and sales management -- Recruitment and selection -- Motivation and training -- Organisation and control -- Sales forecasting and budgeting -- Salesforce evaluation.
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