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Multicultural marketing : selling to a diverse America / Marlene L. Rossman.

By: Rossman, Marlene L.
Material type: materialTypeLabelBookPublisher: New York : AMACOM, c1994Description: xi, 178 p. ; 24 cm.ISBN: 0814450717 :.Subject(s): Market segmentation -- United States | Minority consumers -- United StatesDDC classification: 658.8348
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Item type Current location Call number Status Date due Barcode
Books Books Eastern University Library
General Stacks 		658.8348 ROM 1994 (Browse shelf) Available 07874
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658.8343 KAN 2009 The new strategic brand management : 658.8343 KAN 2009 The new strategic brand management : 658.8343 KAN 2009 The new strategic brand management : 658.8348 ROM 1994 Multicultural marketing : 658.84 CAI 2007 International marketing / 658.84 HUC 2002 Cases in electronic commerce / 658.84 LEG 2009 Global marketing management :

Includes bibliographical references (p. 169-170) and index.

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Last Updated on 25 March 2024
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