Multicultural marketing : selling to a diverse America / Marlene L. Rossman.
By: Rossman, Marlene L.
Material type: BookPublisher: New York : AMACOM, c1994Description: xi, 178 p. ; 24 cm.ISBN: 0814450717 :.Subject(s): Market segmentation -- United States | Minority consumers -- United StatesDDC classification: 658.8348Item type | Current location | Call number | Status | Date due | Barcode |
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Books | Eastern University Library General Stacks | 658.8348 ROM 1994 (Browse shelf) | Available | 07874 |
Includes bibliographical references (p. 169-170) and index.
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