Trout, Jack.

Repositioning : marketing in an era of competition, change, and crisis / Jack Trout with Steve Rivkin. - New Delhi: Tata McGraw-Hill, c2010. - iv, 217 p. ; 22 cm.

Includes index.

Explains how marketers can evolve the original positioning of their products, brands, and organizations to meet the new demands of a transformed economy, including specific advice on how to attack and weaken competitors.

9780071635592 0071635599 9780070700482 0070700486

Positioning (Advertising)
Strategic planning.

658.8 / TRR 2010

Last Updated on 27 November 2018
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