Trout, Jack.
Repositioning : marketing in an era of competition, change, and crisis / Jack Trout with Steve Rivkin. - New Delhi: Tata McGraw-Hill, c2010. - iv, 217 p. ; 22 cm.
Includes index.
Explains how marketers can evolve the original positioning of their products, brands, and organizations to meet the new demands of a transformed economy, including specific advice on how to attack and weaken competitors.
9780071635592 0071635599 9780070700482 0070700486
Positioning (Advertising)
Competition.
Strategic planning.
Marketing.
658.8 / TRR 2010
Repositioning : marketing in an era of competition, change, and crisis / Jack Trout with Steve Rivkin. - New Delhi: Tata McGraw-Hill, c2010. - iv, 217 p. ; 22 cm.
Includes index.
Explains how marketers can evolve the original positioning of their products, brands, and organizations to meet the new demands of a transformed economy, including specific advice on how to attack and weaken competitors.
9780071635592 0071635599 9780070700482 0070700486
Positioning (Advertising)
Competition.
Strategic planning.
Marketing.
658.8 / TRR 2010