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Strategic brand management / Richard Elliott, Larry Percy.

By: Elliott, Richard H.
Contributor(s): Percy, Larry.
Material type: materialTypeLabelBookPublisher: Oxford ; New York : Oxford University Press, 2007Description: xiv, 265 p. : ill. ; 25 cm.ISBN: 0199260001; 9780199260003.Subject(s): Product management | Strategic planningDDC classification: 658.8 Online resources: Table of contents only | Contributor biographical information | Publisher description
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658.8 DHM 2009 Marketing practices in developing economy : 658.8 DUB 1990 Business etiquette and professionalism / 658.8 EAC 2009 Consumer behaviour : 658.8 ELS 2007 Strategic brand management / 658.8 ELS 2007 Strategic brand management / 658.8 ETM 1997 Marketing / 658.8 ETM 1997 Marketing /

Includes bibliographical references and index.

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Last Updated on 27 November 2018
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