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1. Branded entertainment : product placement & brand strategy in the entertainment business / Jean-Marc Lehu.

by Lehu, Jean-Marc.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London ; Philadelphia : Kogan Page, c2007Online access: Table of contents only | Publisher description | Contributor biographical information Availability: Items available for loan: Eastern University Library [Call number: 658.827 LEB 2007] (2). Items available for reference: Eastern University Library [Call number: 658.827 LEB 2007] (1).
2. Global brand integrity management : how to protect your product in today's competitive environment / Richard S. Post and Penelope N. Post.

by Post, Richard S | Post, Penelope N.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, c2008Online access: Table of contents only | Publisher description | Contributor biographical information Availability: Items available for reference: Eastern University Library [Call number: 658.827 POG 2008] (1).
3. How cool brands stay hot : branding to generation Y / Joeri Van den Bergh and Mattias Behrer.

by Bergh, Joeri van den, 1971- | Behrer, Mattias.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London ; Philadelphia : Kogan Page, c2011Availability: Items available for loan: Eastern University Library [Call number: 658.8 BEH 2011] (1).
4. Branding unbound : the future of advertising, sales, and the brand experience in the wireless age / Rick Mathieson.

by Mathieson, Rick.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi : Printice Hall of India, c2007Online access: Table of contents Availability: Items available for loan: Eastern University Library [Call number: 658.8 MAB 2007] (2). Items available for reference: Eastern University Library [Call number: 658.8 MAB 2007] (1).
5. Beyond branding / edited by Nicholas Ind.

by Ind, Nicholas.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London, UK ; Sterling, VA : Kogan Page, 2003Online access: Table of contents | Publisher description | Contributor biographical information Availability: Items available for reference: Eastern University Library [Call number: 658.8 INB 2003] (1).
6. Product management text and cases / Kaushik Mukerjee

by Mukerjee, Kaushik.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi : PHI Learnig, c2009Availability: Items available for loan: Eastern University Library [Call number: 658.5 MUP 2009] (2). Items available for reference: Eastern University Library [Call number: 658.5 MUP 2009] (1).
7. Brand rejuvenation : how to protect, strengthen & add value to your brand to prevent it from ageing / Jean-Marc Lehu ; [translated by Anglia Translations].

by Lehu, Jean-Marc.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London ; Philadelphia : Kogan Page, 2006Online access: Table of contents only | Publisher description | Contributor biographical information Availability: Items available for loan: Eastern University Library [Call number: 658.56 LEB 2006] (1). Items available for reference: Eastern University Library [Call number: 658.56 LEB 2006] (1).
8. Strategic brand management / Richard Elliott, Larry Percy.

by Elliott, Richard H | Percy, Larry.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Oxford ; New York : Oxford University Press, 2007Online access: Table of contents only | Contributor biographical information | Publisher description Availability: Items available for loan: Eastern University Library [Call number: 658.8 ELS 2007] (1). Items available for reference: Eastern University Library [Call number: 658.8 ELS 2007] (1).
9. Brand warfare : 10 rules for building the killer brand : lessons for new and old economy players / David F. D'Alessandro, with Michele Owens.

by D'Alessandro, David F | Owens, Michele.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi : Tata McGraw-Hill, c2001Online access: Publisher description | Table of contents | Contributor biographical information Availability: Items available for reference: Eastern University Library [Call number: 658.8 DAB 2001] (1).
10. Think two products ahead : secrets the big advertising agencies don't want you to know and how to use them for bigger profits / Ben Mack.

by Mack, Benjamin, 1968-.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Hoboken, N.J. : John Wiley & Sons, c2007Online access: Table of contents only | Contributor biographical information | Publisher description Availability: Items available for loan: Eastern University Library [Call number: 658.5 MAT 2007] (1).
11. Value innovation portfolio management : achieving double-digit growth through customer value / Sheila Mello ... [et al.].

by Mello, Sheila, 1943-.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Ft. Lauderdale, FL : J. Ross Pub., c2006Online access: Table of contents only Availability: Items available for reference: Eastern University Library [Call number: 658.801 MEV 2006] (1).

Last Updated on 27 November 2018
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