Hunt, Shelby D.
Foundations of marketing theory : toward a general theory of marketing / Shelby D. Hunt. - India : PHI Learning, c2002. - xv, 323 p. : ill. ; 23 cm.
Includes bibliographical references (p. 289-308) and index.
8120322401
Marketing.
658.8 / HUF 2002
Foundations of marketing theory : toward a general theory of marketing / Shelby D. Hunt. - India : PHI Learning, c2002. - xv, 323 p. : ill. ; 23 cm.
Includes bibliographical references (p. 289-308) and index.
8120322401
Marketing.
658.8 / HUF 2002