000 01558cam a2200289 a 4500
001 1557
003 BD-DhEU
005 20120813123424.0
008 13 s2006 flua b 001 0 eng
020 _a19788131508923
020 _a8131508927
040 _aDLC
_cDLC
_dBAKER
_dC#P
_dBTCTA
_dDLC
_dBD-DhEU
041 _aeng
082 0 0 _a658.801
_223
_bMEV 2006
245 0 0 _aValue innovation portfolio management :
_bachieving double-digit growth through customer value /
_cSheila Mello ... [et al.].
260 _aFt. Lauderdale, FL :
_bJ. Ross Pub.,
_cc2006.
300 _axxi, 273 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references and index.
505 0 _aUnderstanding customer value : the grounded portfolio -- Understanding the role of innovation : the relevant portfolio -- Vision, mission, strategy, and value : the intentional portfolio -- Aiming for the sweet spot : the optimized portfolio -- Accurate customer value data : the measured portfolio -- Aligning the organization : the supported portfolio -- Elements of realization : the actionable portfolio -- Appreciating investment intensity : the fortified portfolio -- Keeping the fires burning : the dynamic portfolio -- A talent for change : the sustainable portfolio.
590 _aMMI
650 0 _aNew products
_xPlanning.
_94251
650 0 _aProduct management.
_92182
650 0 _aStrategic planning.
_91170
700 1 _aMello, Sheila,
_d1943-
_94252
856 4 1 _3Table of contents only
_uhttp://www.loc.gov/catdir/toc/ecip0615/2006019186.html
942 _2ddc
_cBK
999 _c1560
_d1560