| 000 | 01184cam a2200325 a 4500 | ||
|---|---|---|---|
| 001 | 1490 | ||
| 003 | BD-DhEU | ||
| 005 | 20120812155936.0 | ||
| 008 | 120812s2010 ii b 001 0 eng d | ||
| 020 | _a9780071635592 | ||
| 020 | _a0071635599 | ||
| 020 | _a9780070700482 | ||
| 020 | _a0070700486 | ||
| 040 |
_aUKM _cUKM _dBTCTA _dBWX _dBKL _dSINLB _dC#P _dVP@ _dYDXCP _dSXC _dDLC _dBD-DhEU |
||
| 041 | _aeng | ||
| 082 | 0 | 4 |
_a658.8 _222 _bTRR 2010 |
| 100 | 1 |
_aTrout, Jack. _94200 |
|
| 245 | 1 | 0 |
_aRepositioning : _bmarketing in an era of competition, change, and crisis / _cJack Trout with Steve Rivkin. |
| 260 |
_aNew Delhi: _bTata McGraw-Hill, _cc2010. |
||
| 300 |
_aiv, 217 p. ; _c22 cm. |
||
| 504 | _aIncludes index. | ||
| 520 | _aExplains how marketers can evolve the original positioning of their products, brands, and organizations to meet the new demands of a transformed economy, including specific advice on how to attack and weaken competitors. | ||
| 590 | _aMKI | ||
| 650 | 0 |
_aPositioning (Advertising) _94201 |
|
| 650 | 0 |
_aCompetition. _91166 |
|
| 650 | 0 |
_aStrategic planning. _91170 |
|
| 650 | 0 | _aMarketing. | |
| 700 | 1 |
_aRivkin, Steve, _d1947- _94202 |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c1538 _d1538 |
||