000			02316pam a22003254a 4500
001			1479
003			BD-DhEU
005			20190729172504.0
008			120811s2008 njua b 001 0 eng
020			_a9780131888593
020			_a0131888595
020			_a9788131719770
040			_aDLC _cDLC _dYDX _dBAKER _dBTCTA _dYDXCP _dNLGGC _dOrLoB-B _dBD-DhEU
041			_aeng
082	0	0	_a658.8 _222 _bKES 2008
100	1		_aKeller, Kevin Lane, _d1956- _94125
245	1	0	_aStrategic brand management : _bbuilding, measuring, and managing brand equity / _cKevin Lane Keller.
250			_a3rd ed.
260			_aUpper Saddle River, NJ : _bPearson/Prentice Hall, _cc2008.
300			_axxi, 692 p. : _bill. (chiefly col.) ; _c26 cm.
504			_aIncludes bibliographical references and index.
505	0	0	_gPt. I. _tOpening perspectives -- _gCh. 1. _tBrands and brand management -- _gPt. II. _tIdentifying and establishing brand positioning and values -- _gCh. 2. _tCustomer-based brand equity -- _gCh. 3. _tBrand positioning -- _gPt. III. _tPlanning and implementing brand marketing programs -- _gCh. 4. _tChoosing brand elements to build brand equity -- _gCh. 5. _tDesigning marketing programs to build brand equity -- _gCh. 6. _tIntegrating marketing communications to build brand equity -- _gCh. 7. _tLeveraging secondary brand associations to build brand equity -- _gPt. IV. _tMeasuring and interpreting brand performance -- _gCh. 8. _tDeveloping a brand equity measurement and management system -- _gCh. 9. _tMeasuring sources of brand equity : capturing customer mind-set -- _gCh. 10. _tMeasuring outcomes of brand equity : capturing market performance -- _gPt. V. _tGrowing and sustaining brand equity -- _gCh. 11. _tDesigning and implementing branding strategies -- _gCh. 12. _tIntroducing and naming new products and brand extensions -- _gCh. 13. _tManaging brands over time -- _gCh. 14. _tManaging brands over geographic boundaries and market segments -- _gPt. VI. _tClosing perspectives -- _gCh. 15. _tClosing observations.
590			_aMKI
650		0	_aBrand name products _xManagement. _94126
650	1	7	_aMerken. _2gtt _94127
650	1	7	_aMarketing. _2gtt
650	1	7	_aStrategisch management. _2gtt _94128
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip079/2007003552.html
942			_2ddc _cBK _01
999			_c1513 _d1513