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1.
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Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.
by Lovelock, Christopher H | Wirtz, Jochen | Chatterjee, Jayanta. Edition: 6th ed.Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: India : Pearson Education, c2010Availability: Items available for reference: Eastern University Library [Call number: 658.8 LOS 2010] (1).
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2.
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Supply chain management : strategy, planning, and operation / Sunil Chopra, Peter Meindl.
by Chopra, Sunil, 1960- | Meindl, Peter, 1970-. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Prentice Hall, c2007Online access: Table of contents only Availability: Items available for loan: Eastern University Library [Call number: 658.7 CHS 2007] (1). Items available for reference: Eastern University Library [Call number: 658.7 CHS 2007] (1).
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3.
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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner.
by Zeithaml, Valarie A | Bitner, Mary Jo. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill/Irwin, c2003Online access: Publisher description | Table of contents Availability: Items available for loan: Eastern University Library [Call number: 658.8 ZES 2003] (6). Items available for reference: Eastern University Library [Call number: 658.8 ZES 2003] (1).
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4.
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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.
by Zeithaml, Valarie A | Bitner, Mary Jo | Gremler, Dwayne D | Pandit, Ajay. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : McGraw-Hill Irwin, c2011Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: Eastern University Library [Call number: 658.8 ZES 2011] (3). Items available for reference: Eastern University Library [Call number: 658.8 ZES 2011] (1).
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5.
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Willie's way : 6 secrets for wooing, wowing, and winning customers and their loyalty / Phillip Van Hooser.
by Van Hooser, Phillip, 1957-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Hoboken, N.J. : Wiley, c2005Online access: Table of contents only | Contributor biographical information | Publisher description Availability: Items available for reference: Eastern University Library [Call number: 658.812 HOW 2005] (1).
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6.
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Customer relationship management essentials / John W. Gosney, Thomas P. Boehm.
by Gosney, John | Boehm, Thomas P. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Roseville, Calif. : Prima Tech, c2000Availability: Items available for loan: Eastern University Library [Call number: 658.812 GOC 2000] (2). Items available for reference: Eastern University Library [Call number: 658.812 GOC 2000] (1).
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7.
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Service operations management / Richard Metters, Kathryn King-Metters, Madeleine Pullman and Steve Walton
by Metters, Richard | King-Metters, Kathryn | Walton, Steve | Pullman, Madeleine. Material type: Book; Format:
print
; Literary form:
Not fiction
Availability: Items available for loan: Eastern University Library [Call number: 658 MES 2006] (1).
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8.
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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler, Ajay pandit.
by Zeithaml, Valarie A | Bitner, Mary Jo | Gremler, Dwayne D | Pandit, Ajay. Edition: 6th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : McGraw-Hill Education(India) Private Limited, c2013Online access: Contributor biographical information | Publisher description Availability: Items available for loan: Eastern University Library [Call number: 658.8 ZES 2013] (5). Items available for reference: Eastern University Library [Call number: 658.8 ZES 2013] (1).
Checked out (1).
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9.
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Services marketing : text and cases / Harsh V. Verma
by Verma, Harsh V. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Pearson, c2012Availability: Items available for loan: Eastern University Library [Call number: 658.8 VES 2012] (5).
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