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41.
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Creating powerful brands in consumer, service and industrial markets / Leslie de Chernatony and Malcolm McDonald.
by De Chernatony, Leslie, 1953- | McDonald, Malcolm. Edition: 3rd ed.Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: Delhi: Elsevier/Butterworth-Heinemann, c2003Online access: Table of contents only | Publisher description Availability: Items available for reference: Eastern University Library [Call number: 658.8 CHC] (1).
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42.
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The philosophy of branding : great philosophers think brands / Thom Braun.
by Braun, Thom, 1953-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Sterling, VA : Kogan Page, 2004Online access: Table of contents | Publisher description | Contributor biographical information Availability: Items available for reference: Eastern University Library [Call number: 658.8 BRP 2004] (1).
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43.
|
Principles of marketing / Philip Kotler, Gary Armstrong.
by Kotler, Philip | Armstrong, Gary. Edition: 11th ed.Material type: Book; Format:
print
; Literary form:
Essays
; Audience:
Primary;
Publisher: Delhi : Pearson Prentice Hall, c2006Online access: Table of contents Availability: Items available for loan: Eastern University Library [Call number: 658.8 KOP 2006] (4).
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44.
|
Principles of marketing / Philip Kotler
by Kotler, Philip | Armstrong, gary. Edition: 10th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2004Online access: Table of contents only Availability: Items available for loan: Eastern University Library [Call number: 658.8 KOP 2004] (2). Items available for reference: Eastern University Library [Call number: 658.8 KOP 2004] (1).
Checked out (1).
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45.
|
Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius.
by Kerin, Roger A | Hartley, Steven William | Rudelius, William. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2004Availability: Items available for loan: Eastern University Library [Call number: 658.8 KEM 2004] (1). Items available for reference: Eastern University Library [Call number: 658.8 KEM 2004] (1).
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46.
|
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.
by Keller, Kevin Lane, 1956-. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, c2008Online access: Table of contents only Availability: Items available for loan: Eastern University Library [Call number: 658.8 KES 2008] (20). Items available for reference: Eastern University Library [Call number: 658.8 KES 2008] (1).
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47.
|
Marketing automation : practical steps to more effective direct marketing / Jeff LeSueur.
by LeSueur, Jeff, 1956-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Hoboken, N.J. : John Wiley & Sons, c2007Online access: Table of contents only | Contributor biographical information | Publisher description Availability: Items available for loan: Eastern University Library [Call number: 658.8 LEM 2007] (1). Items available for reference: Eastern University Library [Call number: 658.8 LEM 2007] (1).
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48.
|
Marketing models / Gary L. Lilien, Philip Kotler, K. Sridhar Moorthy.
by Lilien, Gary L, 1946- | Kotler, Philip | Moorthy, K. Sridhar. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York. : Prentice-Hall, c1992Availability: Items available for loan: Eastern University Library [Call number: 658.8 LIM 1992] (2).
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49.
|
Marketing practices in developing economy : cases from South Asia / Ruby Roy Dholakia ; Sayed Ferha Anwart and Khalid Hasan.
by Dholakia, Ruby Roy | Anwar, Sayed Ferhat | Hasan, Khalid. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : PHI Learning, c2009Availability: Items available for loan: Eastern University Library [Call number: 658.8 DHM 2009] (1). Items available for reference: Eastern University Library [Call number: 658.8 DHM 2009] (1).
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50.
|
Marketing: planning, implementation, and control / William M. Pride and O. C. Ferrell
by Pride, Willaim M. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Australia: Cengage Learning, c2010Availability: Items available for reference: Eastern University Library [Call number: 658.8 PRM 2010] (1).
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51.
|
Applications in basic marketing : clippings from the popular business press /
by McCarthy, E. Jerome (Edmund Jerome) | Perreault, William D | McCarthy, E. Jerome (Edmund Jerome). Basic marketing | McCarthy, E. Jerome (Edmund Jerome). Essentials of marketing. Edition: 2004-05Material type:  Continuing resource; Format:
print
Publisher: Bosto: McGraw-Hill/Irwin, c2005Availability: Items available for loan: Eastern University Library [Call number: 658.8 PEA 1990] (1). Items available for reference: Eastern University Library [Call number: 658.8 PEA 1990] (1).
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52.
|
Marketing practices and principles / Ralph E. Mason, Patricia Mink Rath, Stewart Husted ; contributor, Richard Lynch.
by Mason, Ralph E | Rath, Patricia Mink | Husted, Stewart W | Lynch, Richard L. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : Gregg Division, McGraw-Hill, c1995Availability: Items available for loan: Eastern University Library [Call number: 658.8 MAM 1995] (1).
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53.
|
Applications in basic marketing : clippings from the popular business press / William D. Perreault, Jr., E. Jerome McCarthy.
by Perreault, William D | McCarthy, E. Jerome (Edmund Jerome). Edition: 2004-05 ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : McGraw-Hill, 2005Availability: Items available for loan: Eastern University Library [Call number: 658.8 PEB 2005] (1). Items available for reference: Eastern University Library [Call number: 658.8 PEA 2005] (1).
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54.
|
Basic marketing : a global-managerial approach/ William D. Perreault, Jr., E. Jerome McCarthy.
by Perreault, William D | McCarthy, E. Jerome (Edmund Jerome). Edition: 13th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Irwin/McGraw-Hill, c1999Availability: Items available for reference: Eastern University Library [Call number: 658.8 PEB 1999] (1).
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|
|
55.
|
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk.
by Schiffman, Leon G | Kanuk, Leslie Lazar. Edition: 8th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi: Pearson Prentice Hall, c2004Availability: Items available for loan: Eastern University Library [Call number: 658.8 SCC 2004] (6). Items available for reference: Eastern University Library [Call number: 658.8 SCC 2004] (1).
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56.
|
Principles of marketing: Philip Kotler, Gary Armstrong, Prafulla Y. Agnihotri and Ehsan ul Haque a South Asian perspective /
by Kotler, Philip | Armstrong, Gary (Gary M.) | Agnihotri, Prafulla Y | Haque, Ehsan ul. Edition: 13th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Delhi : Prentice Hall, c2010Availability: Items available for loan: Eastern University Library [Call number: 658.8 KOP 2010] (9). Items available for reference: Eastern University Library [Call number: 658.8 KOP 2010] (1).
|
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57.
|
Basic marketing : a global-managerial approach/ William D. Perreault, Jr., E. Jerome McCarthy.
by Perreault, William D | McCarthy, E. Jerome (Edmund Jerome). Edition: 14th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill, c2002Availability: Items available for loan: Eastern University Library [Call number: 658.8 PEB 2002] (15). Checked out (1).
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|
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58.
|
Marketing research : an applied orientation / Naresh K. Malhotra.
by Malhotra, Naresh K. Edition: 6th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Delhi : Pearson, c2010Availability: Items available for loan: Eastern University Library [Call number: 658.8 MAM 2011] (4). Items available for reference: Eastern University Library [Call number: 658.8 MAM 2011] (1).
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59.
|
Marketing management / Philip Kotler.
by Kotler, Philip. Edition: 11th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Prentice Hall, c2003Availability: Items available for loan: Eastern University Library [Call number: 658.8 KOM 2003] (9).
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|
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60.
|
The branded mind : what neuroscience really tells us about the puzzle of the brain and the brand / Erik du Plessis.
by Du Plessis, Erik. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Philadelphia : Kogan Page, c2011Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for reference: Eastern University Library [Call number: 658.8 PLB 2011] (1).
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