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101.
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Integrated advertising, promotion & marketing communications / Kenneth E. Clow, Donald Baack.
by Clow, Kenneth E | Baack, Donald. Edition: 3rd ed.Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Pearson Prentice Hall, 2007Other title: Integrated advertising, promotion, and marketing communications.Availability: Items available for loan: Eastern University Library [Call number: 659.1 CLI 2007] (3). Items available for reference: Eastern University Library [Call number: 659.1 CLI 2007] (1).
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102.
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Brands and branding / [edited by] Rita Clifton and John Simmons ; with Sameena Ahmad ... [et al.].
by Clifton, Rita | Simmons, John, 1948- | Ahmad, Sameena. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Princeton, NJ : Bloomberg Press, 2004Online access: Table of contents | Publisher description Availability: Items available for reference: Eastern University Library [Call number: 658.8 CLB 2004] (1).
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103.
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Marketing research : concepts, practices, and cases / Sunanda Easwaran, Sharmila J. Singh.
by Easwaran, Sunanda | Singh, Sharmila J. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Oxford ; New York : Oxford University Press, 2006Availability: Items available for reference: Eastern University Library [Call number: 658.83 EAM 2006] (1).
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104.
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Rural marketing / Pradeep Kashyap.
by Kashyap, Pradeep. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: India: Pearson, c2012Availability: Items available for loan: Eastern University Library [Call number: 658.81 KAR 2012] (5). Items available for reference: Eastern University Library [Call number: 658.81 KAR 2012] (1).
Checked out (1).
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105.
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Changing role of agricultural marketing in Bangladesh/ Akramul Hoque
by Hoque, Akramul. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Dhaka: Aligarth, c2004Availability: Items available for reference: Eastern University Library [Call number: 381.5492 HOC 2004] (1).
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106.
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Marketing research / David A. Aaker, V. Kumar, George S. Day & Robert P. Leone.
by Aaker, David A | Kumar, V, 1957- | Day, George S | Leone, Robert P. Edition: 10th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Wiley, c2011Online access: Publisher description | Table of Contents Availability: Items available for reference: Eastern University Library [Call number: 658.83 AAM 2011] (1).
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107.
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Marketing research : methodological foundations / Gilbert A. Churchill, Jr., Dawn Iacobucci.
by Churchill, Gilbert A | Iacobucci, Dawn. Edition: 8th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Fort Worth : Harcourt College Publishers, c2002Availability: Items available for reference: Eastern University Library [Call number: 658.83 CHM 2002] (1).
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108.
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Brand management : principles and practices / Kirti Dutta.
by Dutta, Kirti. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Oxford University Press, c2012Availability: Items available for loan: Eastern University Library [Call number: 658.827 DUB 2012] (4). Items available for reference: Eastern University Library [Call number: 658.827 DUB 2012] (1).
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109.
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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler, Ajay pandit.
by Zeithaml, Valarie A | Bitner, Mary Jo | Gremler, Dwayne D | Pandit, Ajay. Edition: 6th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : McGraw-Hill Education(India) Private Limited, c2013Online access: Contributor biographical information | Publisher description Availability: Items available for loan: Eastern University Library [Call number: 658.8 ZES 2013] (5). Items available for reference: Eastern University Library [Call number: 658.8 ZES 2013] (1).
Checked out (1).
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110.
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Total relationship marketing [electronic resource] : marketing strategy moving from the 4Ps--product, price, promotion, place--of traditional marketing management to the 30Rs--the thirty relationships--of a new marketing paradigm / Evert Gummesson.
by Gummesson, Evert, 1936-. Edition: 3nd ed.Material type: Book; Format:
electronic
available online
 ; Literary form:
Not fiction
Publisher: Oxford ; Boston : Butterworth-Heinemann, c2008Online access: Click here for full text. Availability: Items available for reference: Eastern University Library [Call number: 658.812 GUT 2008] (1).
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111.
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Marketing management / Philip Kotler, Kevin Lane Keller. Mithileshwar Jha, Abraham Koshy.
by Kotler, Philip | Keller, Kevin Lane, 1956- | Koshy, Abraham | Jha, Mithileshwar. Edition: 14th [ed.]Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : New Delhi : Prentice Hall, Pearson, c2013Availability: Items available for loan: Eastern University Library [Call number: 658.8 KOM 2013] (8). Items available for reference: Eastern University Library [Call number: 658.8 KOM 2013] (1).
Checked out (1).
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112.
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Marketing / Paul Baines, Chris Fill, and Kelly Page.
by Baines, Paul, 1973- | Fill, Chris | Page, Kelly, 1974-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Oxford ; New Delhi ; New York : Oxford University Press, c2008Online access: Table of contents only | Contributor biographical information | Publisher description Availability: Items available for reference: Eastern University Library [Call number: 658.8 BAM 2009] (1).
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113.
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
by Belch, George E | Belch, Michael A | Belch, George E, -. | Purani, Keyoor. Edition: 9th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : McGraw-Hill, c2013Availability: Items available for loan: Eastern University Library [Call number: 659.1 BEA 2013] (8). Items available for reference: Eastern University Library [Call number: 659.1 BEA 2013] (1).
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114.
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Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.
by Perreault, William D | McCarthy, E. Jerome. Edition: 15th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi. : McGraw-Hill, 2006Availability: Items available for loan: Eastern University Library [Call number: 658.8 PEB 2006] (3). Items available for reference: Eastern University Library [Call number: 658.8 PEB 2006] (1).
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115.
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Case studies in marketing.
by Kapil, Kanwal Nayan | Mukherjee, Jaydeep. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi, Pearson, c2011Availability: Items available for loan: Eastern University Library [Call number: 658.8 KAC 2011] (5). Items available for reference: Eastern University Library [Call number: 658.8 KAC 2011] (1).
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116.
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Marketing : defined, explained, applied / Michael Levens.
by Levens, Michael. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Pearson, c2011Availability: Items available for reference: Eastern University Library [Call number: 658.8 LEM 2011] (1).
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117.
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International marketing / Philip R. Cateora, John L. Graham. & Prashant Salwan.
by Cateora, Philip R | Graham, John L | Salwan, Prashant. Edition: 13th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : New Delhi : Tata McGraw-Hill/Irwin, c2007Online access: Publisher description | Table of contents Availability: Items available for reference: Eastern University Library [Call number: 658.84 CAI 2007] (1).
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118.
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Cases in Rural marketing : an integrated approach/ C.S.G. Krishnamacharyulu and Lalitha Ramakrishana
by Krishnamacharyulu, C.S.G | Ramakrishnan, Lalitha. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi: Pearson, c 2006Availability: Items available for reference: Eastern University Library [Call number: 658.81 KRC 2006] (1).
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119.
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Case studies in marketing management / [edited by ] S. Ramesh Kumar
by Kumar, S. Ramesh. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Pearson, c2012Availability: Items available for loan: Eastern University Library [Call number: 658.8 KUC 2012] (2). Items available for reference: Eastern University Library [Call number: 658.8 KUC 2012] (1).
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120.
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Marketing research : tools & techniques / Nigel Bradley.
by Bradley, Nigel, 1958-. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Oxford ; New York : Oxford University Press, 2010Availability: Items available for reference: Eastern University Library [Call number: 658.83 BRM 2010] (1).
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