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1. Strategic brand management / Richard Elliott, Larry Percy.

by Elliott, Richard H | Percy, Larry.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Oxford ; New York : Oxford University Press, 2007Online access: Table of contents only | Contributor biographical information | Publisher description Availability: Items available for loan: Eastern University Library [Call number: 658.8 ELS 2007] (1). Items available for reference: Eastern University Library [Call number: 658.8 ELS 2007] (1).
2. Value innovation portfolio management : achieving double-digit growth through customer value / Sheila Mello ... [et al.].

by Mello, Sheila, 1943-.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Ft. Lauderdale, FL : J. Ross Pub., c2006Online access: Table of contents only Availability: Items available for reference: Eastern University Library [Call number: 658.801 MEV 2006] (1).

Last Updated on 27 November 2018
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