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1. Repositioning : marketing in an era of competition, change, and crisis / Jack Trout with Steve Rivkin.

by Trout, Jack | Rivkin, Steve, 1947-.

Material type: book Book; Format: microfiche festschrift Publisher: New Delhi: Tata McGraw-Hill, c2010Availability: Items available for loan: Eastern University Library [Call number: 658.8 TRR 2010] (3).
2. In search of the obvious : the antidote for today's marketing mess / Jack Trout.

by Trout, Jack.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Hoboken, N.J. : John Wiley & Sons, c2008Online access: Publisher description | Table of contents only Availability: Items available for loan: Eastern University Library [Call number: 658.8 TRS 2008] (1). Items available for reference: Eastern University Library [Call number: 658.8 TRS 2008] (1).

Last Updated on 27 November 2018
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