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81.
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Introduction to operations research Frederick S. Hillier [and] Gerald J. Lieberman.
by Hillier, Frederick S | Lieberman, Gerald J [joint author.]. Edition: 7th ed.Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Tata McGraw-Hill, c2001Availability: Items available for reference: Eastern University Library [Call number: 658.4 HII 2001] (1).
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82.
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Strategic management : formulation implementation and control / John A. Pearce II, Richard B. Robinson, Jr.
by Pearce, John A | Robinson, Richard B. (Richard Braden), 1947- | Mital, Amita. Edition: 10th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Tata McGraw-hill, c2007Availability: Items available for loan: Eastern University Library [Call number: 658.4 PES 2007] (1). Items available for reference: Eastern University Library [Call number: 658.4 PES 2007] (1).
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83.
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Business communication : making connections in a digital world / Raymond V Lesikar ; Marie E Flatley. ; Kathryn Rentz and Neerja Pande.
by Lesikar, Raymond V | Flatley, Marie E | Rentz, Kathryn | Pande, Neerja. Edition: 11th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Tata McGraw Hill, c2008Availability: Items available for loan: Eastern University Library [Call number: 658.45 LEB 2008] (7). Items available for reference: Eastern University Library [Call number: 658.45 LEB 2008] (1).
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84.
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Production and operations management / Chary, S. N.
by Chary, S. N. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Tata McGraw-Hill, c2009Availability: Items available for loan: Eastern University Library [Call number: 658.5 CHP 2009] (3). Items available for reference: Eastern University Library [Call number: 658.5 CHP 2009] (1).
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85.
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What's in a brand? : Building brand equity through advertising / by John Philip Jones
by Jones, John Philip. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Tata McGraw-Hill, c1998Availability: Items available for loan: Eastern University Library [Call number: 658.827 JOW 1998] (3).
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86.
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Brand warfare : 10 rules for building the killer brand : lessons for new and old economy players / David F. D'Alessandro, with Michele Owens.
by D'Alessandro, David F | Owens, Michele. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Tata McGraw-Hill, c2001Online access: Publisher description | Table of contents | Contributor biographical information Availability: Items available for reference: Eastern University Library [Call number: 658.8 DAB 2001] (1).
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87.
|
Branding positioning: strategies for competitive advantage / Subroto Sengupta
by Sengupta, Subroto. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi: Tata McGraw-Hill, c2005Availability: Items available for loan: Eastern University Library [Call number: 658.8 SEB 2005] (4). Items available for reference: Eastern University Library [Call number: 658.8 SEB 2005] (1).
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88.
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Foundation of matketing / David Jobber, John Fahy
by Jobber, David | Fahy, John. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Tata McGraw- HIll, c2006Availability: Items available for reference: Eastern University Library [Call number: 658.8 JOF 2006] (1).
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89.
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Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
by Peter, J. Paul | Olson, Jerry C. (Jerry Corrie), 1944-. Edition: 7th ed.Material type: Book; Format:
print
; Literary form:
Essays
Publisher: New Delhi : Tata McGraw-Hill, c2005Online access: Publisher description | Table of contents | Contributor biographical information Availability: Items available for loan: Eastern University Library [Call number: 658.8 PEC 2005] (3). Items available for reference: Eastern University Library [Call number: 658.8 PEC 2005] (1).
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90.
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Repositioning : marketing in an era of competition, change, and crisis / Jack Trout with Steve Rivkin.
by Trout, Jack | Rivkin, Steve, 1947-. Material type: Book; Format:
microfiche
festschrift
Publisher: New Delhi: Tata McGraw-Hill, c2010Availability: Items available for loan: Eastern University Library [Call number: 658.8 TRR 2010] (3).
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91.
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Marketing management / Rajan Saxena
by Saxena, Rajan. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New delhi : Tata McGraw Hill, c2009Availability: Items available for reference: Eastern University Library [Call number: 658.8 SAM 2009] (1).
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92.
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Rural marketing: concepts and practices/ Balram Dogra and Karminder Ghuman
by Dogra, Balram | Ghuman, Karminder. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi: Tata McGraw Hill Education, c2008Availability: Items available for loan: Eastern University Library [Call number: 658.81 DOR 2008] (3). Items available for reference: Eastern University Library [Call number: 658.81 DOR 2008] (1).
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93.
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Power system analysis / John J. Grainger, William D. Stevenson, Jr.
by Grainger, John J | Stevenson, William D | Stevenson, William D. Elements of power system analysis. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Tata McGraw-Hill, c1994Online access: Publisher description | Table of contents Availability: Items available for loan: Eastern University Library [Call number: 621.31 GRP 1994] (3). Items available for reference: Eastern University Library [Call number: 621.31 GRP 1994] (1).
Checked out (1).
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94.
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Say it like Obama : the power of speaking with purpose and vision / Shel Leanne.
by Leanne, Shelly. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi: New York : Tata McGraw-Hill, c2009Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: Eastern University Library [Call number: 978.092 LES 2009] (1). Items available for reference: Eastern University Library [Call number: 978.092 LES 2009] (1).
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95.
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Business research methodology / T.N. Srivastava and Shailaja Rego.
by Srivastava, T. N, 1941- | Rego, Shailaja. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Tata McGraw Hill, c2011Availability: Items available for loan: Eastern University Library [Call number: 650.072 SRB 2011] (3). Items available for reference: Eastern University Library [Call number: 650.072 SRB 2011] (1).
Checked out (1).
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96.
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Peter Norton's introduction to computers/
by Norton, Peter. Edition: 7th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi: Tata McGraw-Hill, 2011Availability: Items available for loan: Eastern University Library [Call number: 004 NOI 2011] (1). Items available for reference: Eastern University Library [Call number: 004 NOI 2011] (1).
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97.
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Staffing organizations / Herbert G. Heneman III, Timothy A. Judge.
by Heneman, Herbert Gerhard, 1944- | Judge, Tim. Edition: 6th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Middleton, WI : Boston : Mendota House ; McGraw-Hill Irwin, Tata McGraw-Hill, c2009Online access: Table of contents only | Publisher description Availability: Items available for loan: Eastern University Library [Call number: 658.311 HES 2009] (4). Items available for reference: Eastern University Library [Call number: 658.311 HES 2009] (1).
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98.
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Understanding business / William G. Nickels, James M. McHugh, Susan M. McHugh.
by Nickels, William G | McHugh, James M | McHugh, Susan M. Edition: 9th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York, NY : New Delhi : McGraw-Hill Irwin, Tata McGraw-Hill, c2010Availability: Items available for loan: Eastern University Library [Call number: 650 NIU 2010] (6). Items available for reference: Eastern University Library [Call number: 650 NIU 2010] (1).
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99.
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Supply chain logistics management / Donald J. Bowersox, David J. Closs, M. Bixby Cooper.
by Bowersox, Donald J | Closs, David J | Cooper, M. Bixby. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi. : Tata McGraw-Hill, c2007Availability: Items available for reference: Eastern University Library [Call number: 658.7 BOS 2007] (1).
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100.
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Strategic management : formulation, implementation, and control / John A Pearce II, Richard B. Robinson, & Amita Mital.
by Pearce, John A | Robinson, Richard B | Mital, Amita. Edition: 12th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi ; London : Tata McGraw-Hill, 2012Availability: Items available for loan: Eastern University Library [Call number: 658.4 PES 2012] (1). Items available for reference: Eastern University Library [Call number: 658.4 PES 2012] (1).
Checked out (1).
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