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Repositioning : marketing in an era of competition, change, and crisis / Jack Trout with Steve Rivkin.

By: Trout, Jack.
Contributor(s): Rivkin, Steve, 1947-.
Material type: materialTypeLabelBookPublisher: New Delhi: Tata McGraw-Hill, c2010Description: iv, 217 p. ; 22 cm.ISBN: 9780071635592 ; 0071635599; 9780070700482; 0070700486.Subject(s): Positioning (Advertising) | Competition | Strategic planning | MarketingDDC classification: 658.8 Summary: Explains how marketers can evolve the original positioning of their products, brands, and organizations to meet the new demands of a transformed economy, including specific advice on how to attack and weaken competitors.
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Item type Current location Call number Status Date due Barcode
Books Books Eastern University Library
General Stacks
658.8 TRR 2010 (Browse shelf) Available 11644
Books Books Eastern University Library
General Stacks
658.8 TRR 2010 (Browse shelf) Available 11645
Books Books Eastern University Library
General Stacks
658.8 TRR 2010 (Browse shelf) Available 11493

Includes index.

Explains how marketers can evolve the original positioning of their products, brands, and organizations to meet the new demands of a transformed economy, including specific advice on how to attack and weaken competitors.

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