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1. Foundation of matketing / David Jobber, John Fahy

by Jobber, David | Fahy, John.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi : Tata McGraw- HIll, c2006Availability: Items available for reference: Eastern University Library [Call number: 658.8 JOF 2006] (1).
2. Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.

by Peter, J. Paul | Olson, Jerry C. (Jerry Corrie), 1944-.

Edition: 7th ed.Material type: book Book; Format: print ; Literary form: Essays Publisher: New Delhi : Tata McGraw-Hill, c2005Online access: Publisher description | Table of contents | Contributor biographical information Availability: Items available for loan: Eastern University Library [Call number: 658.8 PEC 2005] (3). Items available for reference: Eastern University Library [Call number: 658.8 PEC 2005] (1).
3. Repositioning : marketing in an era of competition, change, and crisis / Jack Trout with Steve Rivkin.

by Trout, Jack | Rivkin, Steve, 1947-.

Material type: book Book; Format: microfiche festschrift Publisher: New Delhi: Tata McGraw-Hill, c2010Availability: Items available for loan: Eastern University Library [Call number: 658.8 TRR 2010] (3).
4. Marketing management / Rajan Saxena

by Saxena, Rajan.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New delhi : Tata McGraw Hill, c2009Availability: Items available for reference: Eastern University Library [Call number: 658.8 SAM 2009] (1).
5. Rural marketing: concepts and practices/ Balram Dogra and Karminder Ghuman

by Dogra, Balram | Ghuman, Karminder.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi: Tata McGraw Hill Education, c2008Availability: Items available for loan: Eastern University Library [Call number: 658.81 DOR 2008] (3). Items available for reference: Eastern University Library [Call number: 658.81 DOR 2008] (1).
6. International marketing / Philip R. Cateora, John L. Graham. & Prashant Salwan.

by Cateora, Philip R | Graham, John L | Salwan, Prashant.

Edition: 13th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston, Mass. : New Delhi : Tata McGraw-Hill/Irwin, c2007Online access: Publisher description | Table of contents Availability: Items available for reference: Eastern University Library [Call number: 658.84 CAI 2007] (1).
7. Marketing / Dhruv Grewal, Michael Levy.

by Grewal, Dhruv | Levy, Michael, 1950-.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi : Tata McGraw-Hill Education, c2010Availability: Items available for reference: Eastern University Library [Call number: 658.8 GRM 2010] (1).

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