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141.
|
Consumer behavior : buying, having, and being / Michael R. Solomon.
by Solomon, Michael R. Edition: 6th ed.Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Pearson/Prentice Hall, c2004Availability: Items available for reference: Eastern University Library [Call number: 658.8 SOC 2004] (1).
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142.
|
Marketing management / Philip Kotler and Kevin Lane Keller.
by Kotler, Philip | Keller, Kevin Lane. Edition: 12th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Prentice Hall, c2006Availability: Items available for loan: Eastern University Library [Call number: 658.8 KOM 2006] (1). Items available for reference: Eastern University Library [Call number: 658.8 KOM 2006] (1).
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143.
|
Marketing management : analysis, planning, implementation, and control / Philip Kotler.
by Kotler, Philip. Edition: 8th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Prentice-Hall, c1994Availability: Items available for reference: Eastern University Library [Call number: 658.8 KOM 1994] (1).
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144.
|
Marketing research : an applied orientation / Naresh K. Malhotra.
by Malhotra, Naresh K. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Prentice Hall, 2004Availability: Items available for loan: Eastern University Library [Call number: 658.83 MAM 2004] (7). Items available for reference: Eastern University Library [Call number: 658.83 MAM 2004] (1).
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145.
|
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.
by Keller, Kevin Lane, 1956-. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Prentice Hall, c2003Availability: Items available for loan: Eastern University Library [Call number: 658.827 KES 2003] (1). Items available for reference: Eastern University Library [Call number: 658.827 KES 2003] (1).
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146.
|
Advertising : principles & practice / William Wells, Sandra Moriarty, John Burnett.
by Wells, William, 1926- | Burnett, John, 1944- | Moriarty, Sandra E. (Sandra Ernst). Edition: 7th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2006Other title: Advertising : principles and practice.Availability: Items available for loan: Eastern University Library [Call number: 659.1 WEA 2006] (1). Items available for reference: Eastern University Library [Call number: 659.1 WEA 2006] (1).
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147.
|
Integrated advertising, promotion & marketing communications / Kenneth E. Clow, Donald Baack.
by Clow, Kenneth E | Baack, Donald. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Pearson Prentice Hall, 2007Other title: Integrated advertising, promotion, and marketing communications.Availability: Items available for loan: Eastern University Library [Call number: 659.1 CLI 2007] (3). Items available for reference: Eastern University Library [Call number: 659.1 CLI 2007] (1).
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148.
|
Psycholinguistics : an introduction to the psychology of language / Donald J. Foss, David T. Hakes.
by Foss, Donald J, 1940- | Hakes, David T, 1934- [joint author.]. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Englewood Cliffs, N.J. : Prentice-Hall, c1978Availability: Items available for loan: Eastern University Library [Call number: 401 FOP 1978] (1). Items available for reference: Eastern University Library [Call number: 401 FOP 1978] (1).
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149.
|
Shelley: a collection of critical essays / Edited by George M. Ridenour.
by Ridenour, George M [ed.]. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Englewood Cliffs, N.J., Prentice-Hall 1965Availability: Items available for loan: Eastern University Library [Call number: 821.7 RIS 1965] (2).
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150.
|
A history of the English language / Albert C. Baugh, Thomas Cable.
by Baugh, Albert C. (Albert Croll), 1891-1981 | Cable, Thomas, 1942-. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Englewood Cliffs, N.J. : Prentice-Hall, c1993Availability: Items available for loan: Eastern University Library [Call number: 420.9 BAH 1993] (1). Items available for reference: Eastern University Library [Call number: 420.9 BAH 1993] (1).
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151.
|
Communicative language testing / Cyril J. Weir.
by Weir, Cyril J. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : Prentice Hall, 1998Availability: Items available for loan: Eastern University Library [Call number: 428 WEC 1998] (4). Items available for reference: Eastern University Library [Call number: 428 WEC 1998] (1).
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152.
|
Twentieth century interpretations of the duchess of malfi/ edited by Norman Rabkin.
by Rabkin, Norman. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: India: Prentice-Hall, c1968Availability: Items available for loan: Eastern University Library [Call number: 822.36 RAT 1968] (1).
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|
153.
|
Blake : edited by Northrop Frye. a collection os critical essays/
by Frye, Northrop, 1932-2000 [ed.]. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Jersey : Prentice-Hall, c1966Availability: Items available for loan: Eastern University Library [Call number: 823.912 FRB 1966] (1). Items available for reference: Eastern University Library [Call number: 823.912 FRB 1966] (1).
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|
154.
|
Coleridge; a collection of critical essays, edited by Kathleen Coburn.
by Coburn, Kathleen [comp.]. Material type: Book; Format:
print
; Nature of contents:  ; Literary form:
Not fiction
Publisher: Englewood Cliffs, N.J., Prentice-Hall [1967]Availability: Items available for reference: Eastern University Library [Call number: 821.7 COC 1967] (1).
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155.
|
Twentieth century interpretations of Oedipus Rex: a collection of critical essays. Edited by Michael J. O'Brien.
by O'Brien, Michael John [comp.]. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Englewood Cliffs, N.J., Prentice-Hall [1968]Availability: Items available for loan: Eastern University Library [Call number: 882.01 OBT 1968] (1).
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|
156.
|
Twentieth century interpretations of Gulliver's travels: a collection of critical essays/
by Brady, Frank [comp.]. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Englewood Cliffs, N.J., Prentice-Hall [1968]Availability: Items available for reference: Eastern University Library [Call number: 823 BRT 1968] (1).
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|
157.
|
Ibsen: a collection of critical essays/
by Fjelde, Rolf [ed.]. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Englewood Cliffs, N.J., Prentice-Hall [1965]Availability: Items available for loan: Eastern University Library [Call number: 839.8226 FJI 1965] (1). Items available for reference: Eastern University Library [Call number: 839.8226 FJI 1965] (1).
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158.
|
Fielding; a collection of critical essays.
by Paulson, Ronald [ed.]. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Englewood Cliffs, N.J., Prentice-Hall [1962]Availability: Items available for loan: Eastern University Library [Call number: 823.5 PAF 1962] (1).
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|
159.
|
Twentieth century interpretations of Hard times: a collection of critical essays/ Paul Edward Gray.
by Gray, Paul Edward [comp.]. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Englewood Cliffs, N.J. : Prentice-Hall, 1969Availability: Items available for loan: Eastern University Library [Call number: 823.8 GRT 1969] (1).
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|
160.
|
A collection of critical essays / edited by Ian Watt.
by Austen, Jane | Watt, Ian. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: UK : Prentice-Hall, c1963Availability: Items available for loan: Eastern University Library [Call number: 823.7 WAJ 1963] (1).
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