|
121.
|
Essentials of strategic management / J. David Hunger, Thomas L. Wheelen.
by Hunger, J. David, 1941- | Wheelen, Thomas L. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Pearson Education, c2007Online access: Table of contents only Availability: Items available for loan: Eastern University Library [Call number: 658.4 HUE 2007] (1). Items available for reference: Eastern University Library [Call number: 658.4 HUE 2007] (1).
|
|
122.
|
Model business letters, emails and other business documents / Shirley Taylor. L Gartside.
by Taylor, Shirley, Cert. Ed. Edition: 6th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Delhi : Pearson, c2004Availability: Items available for loan: Eastern University Library [Call number: 658.45 TAM 2004] (2). Items available for reference: Eastern University Library [Call number: 658.45 TAM 2004] (1).
|
|
123.
|
Businss communication today / Courtand L. Bovee ; John V. Thill and Barbara E.Schatzman.
by Bovee, Courtand L | Thill, John V | Schatzman, Barbara E. Edition: 7th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Pearson Education, c2003Availability: Items available for loan: Eastern University Library [Call number: 658.45 BOB 2003] (3). Items available for reference: Eastern University Library [Call number: 658.45 BOB 2003] (1). Checked out (1).
|
|
124.
|
Operations management : strategy and analysis / Lee J. Krajewski, Larry P. Ritzman.
by Krajewski, Lee J | Krajewski, Lee J. Operations management, strategy and analysis | Ritzman, Larry P. Edition: 6th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delwhi : Pearson Education/Prentice Hall, c2005Availability: Items available for loan: Eastern University Library [Call number: 658.5 KRO 2002] (3). Items available for reference: Eastern University Library [Call number: 658.5 KRO 2002] (1).
|
|
125.
|
Introduction to materials management / J.R. Tony Arnold, Stephen N. Chapman, Lloyd M. Clive.
by Arnold, J. R. Tony, 1928- | Chapman, Stephen N | Clive, Lloyd M. Edition: 6th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Delhi : Pearson Prentice Hall, c2010Availability: Items available for loan: Eastern University Library [Call number: 658.7 ARI 2010] (1). Items available for reference: Eastern University Library [Call number: 658.7 ARI 2010] (1).
|
|
126.
|
Global marketing / Warren J. Keegan, Mark C. Green.
by Keegan, Warren J | Green, Mark C. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi. : Pearson/Prentice Hall, c2005Availability: Items available for loan: Eastern University Library [Call number: 658.8 KEG 2005] (1). Items available for reference: Eastern University Library [Call number: 658.8 KEG 2005] (1).
|
|
127.
|
Global marketing management / Warren J. Keegan.
by Keegan, Warren J. Edition: 7th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Pearson Education Prentice Hall, c2002Availability: Items available for loan: Eastern University Library [Call number: 658.848 KEG 2002] (9). Items available for reference: Eastern University Library [Call number: 658.848 KEG 2002] (1).
|
|
128.
|
Marketing research / Alvin C. Burns, Ronald F. Bush.
by Burns, Alvin C | Bush, Ronald F. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Pearson/Prentice Hall, 2006Availability: Items available for loan: Eastern University Library [Call number: 658.83 BUM 2006] (1). Items available for reference: Eastern University Library [Call number: 658.83 BUM 2006] (1).
|
|
129.
|
Communication for business : a practical approach / Shirley Taylor & V.Chandra.
by Taylor, Shirley | Chandra, V. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Pearson Education, c2005Availability: Items available for loan: Eastern University Library [Call number: 651.7 TAC 2005] (6). Items available for reference: Eastern University Library [Call number: 651.7 TAC 2005] (1).
|
|
130.
|
Contemporary logistics / Paul R. Murphy, Jr., Donald F. Wood.
by Murphy, Paul Regis | Wood, Donald F, 1935-. Edition: 9th ed.Material type: Book; Format:
print
; Literary form:
Essays
; Audience:
Primary;
Publisher: New delhi : Pearson Prentice Hall, c2008Online access: Table of contents only Availability: Items available for loan: Eastern University Library [Call number: 658.5 MUC 2008] (1).
|
|
131.
|
Principles of marketing / Philip Kotler, Gary Armstrong.
by Kotler, Philip | Armstrong, Gary. Edition: 11th ed.Material type: Book; Format:
print
; Literary form:
Essays
; Audience:
Primary;
Publisher: Delhi : Pearson Prentice Hall, c2006Online access: Table of contents Availability: Items available for loan: Eastern University Library [Call number: 658.8 KOP 2006] (4).
|
|
132.
|
Principles of marketing / Philip Kotler
by Kotler, Philip | Armstrong, gary. Edition: 10th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2004Online access: Table of contents only Availability: Items available for loan: Eastern University Library [Call number: 658.8 KOP 2004] (2). Items available for reference: Eastern University Library [Call number: 658.8 KOP 2004] (1). Checked out (1).
|
|
133.
|
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.
by Keller, Kevin Lane, 1956-. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, c2008Online access: Table of contents only Availability: Items available for loan: Eastern University Library [Call number: 658.8 KES 2008] (20). Items available for reference: Eastern University Library [Call number: 658.8 KES 2008] (1).
|
|
134.
|
Consumer behavior : buying, having, and being / Michael R. Solomon.
by Solomon, Michael R. Edition: 6th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, c2004Online access: Table of contents Availability: Items available for loan: Eastern University Library [Call number: 658.8 SOC 2004] (1).
|
|
135.
|
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk.
by Schiffman, Leon G | Kanuk, Leslie Lazar. Edition: 8th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi: Pearson Prentice Hall, c2004Availability: Items available for loan: Eastern University Library [Call number: 658.8 SCC 2004] (6). Items available for reference: Eastern University Library [Call number: 658.8 SCC 2004] (1).
|
|
136.
|
Marketing research : an applied orientation / Naresh K. Malhotra.
by Malhotra, Naresh K. Edition: 6th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Delhi : Pearson, c2010Availability: Items available for loan: Eastern University Library [Call number: 658.8 MAM 2011] (4). Items available for reference: Eastern University Library [Call number: 658.8 MAM 2011] (1).
|
|
137.
|
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.
by Lovelock, Christopher H | Wirtz, Jochen. Edition: 5th ed.Material type: Book; Format:
print
; Literary form: Publisher: Delhi : Pearson/Prentice Hall, c2004Availability: Items available for loan: Eastern University Library [Call number: 658.8 LOS 2004] (1). Items available for reference: Eastern University Library [Call number: 658.8 LOS 2004] (1).
|
|
138.
|
Consumer behavior : buying, having, and being / Michael R. Solomon.
by Solomon, Michael R. Edition: 6th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Pearson/Prentice Hall, c2004Availability: Items available for reference: Eastern University Library [Call number: 658.8 SOC 2004] (1).
|
|
139.
|
Marketing management : a South Asian perspective / Philip Kotler...[et al.].
by Kotler, Philip | Keller, Kevin Lane | Koshy, Abraham | Jha, Mithileshwar. Edition: 13th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Pearson, c2009Availability: Items available for loan: Eastern University Library [Call number: 658.8 KOM 2009] (3). Items available for reference: Eastern University Library [Call number: 658.8 KOM 2009] (1).
|
|
140.
|
Rural marketing: text and cases / C.S.G Krishnamacharyulu and Lalitha Ramakrishnan
by Krishnamacharyulu, C.S.G | Ramakrishnan, Lalitha. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi: Pearson Education, c2008Availability: Items available for reference: Eastern University Library [Call number: 658.81 KRR 2008] (1).
|