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1. Global marketing : a decision-oriented approach / Svend Hollensen.

by Hollensen, Svend | Banerjee, Madhumita.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: India : Pearson Education, 2010Availability: Items available for loan: Eastern University Library [Call number: 658.8 HOG 2010] (1). Items available for reference: Eastern University Library [Call number: 658.8 HOG 2010] (1).
2. Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.

by Lovelock, Christopher H | Wirtz, Jochen | Chatterjee, Jayanta.

Edition: 6th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: India : Pearson Education, c2010Availability: Items available for reference: Eastern University Library [Call number: 658.8 LOS 2010] (1).
3. Principles of marketing / Philip Kotler, Gary Armstrong.

by Kotler, Philip | Armstrong, Gary (Gary M.).

Edition: 12th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2008Online access: Table of contents only Availability: Items available for loan: Eastern University Library [Call number: 658.8 KOP 2008] (4). Items available for reference: Eastern University Library [Call number: 658.8 KOP 2008] (1).
4. Global marketing / Warren J. Keegan, Mark C. Green.

by Keegan, Warren J | Green, Mark C.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi. : Pearson/Prentice Hall, c2005Availability: Items available for loan: Eastern University Library [Call number: 658.8 KEG 2005] (1). Items available for reference: Eastern University Library [Call number: 658.8 KEG 2005] (1).
5. Global marketing management / Warren J. Keegan.

by Keegan, Warren J.

Edition: 7th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi : Pearson Education Prentice Hall, c2002Availability: Items available for loan: Eastern University Library [Call number: 658.848 KEG 2002] (9). Items available for reference: Eastern University Library [Call number: 658.848 KEG 2002] (1).
6. Marketing research / Alvin C. Burns, Ronald F. Bush.

by Burns, Alvin C | Bush, Ronald F.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi : Pearson/Prentice Hall, 2006Availability: Items available for loan: Eastern University Library [Call number: 658.83 BUM 2006] (1). Items available for reference: Eastern University Library [Call number: 658.83 BUM 2006] (1).
7. Principles of marketing / Philip Kotler, Gary Armstrong.

by Kotler, Philip | Armstrong, Gary.

Edition: 11th ed.Material type: book Book; Format: print ; Literary form: Essays ; Audience: Primary; Publisher: Delhi : Pearson Prentice Hall, c2006Online access: Table of contents Availability: Items available for loan: Eastern University Library [Call number: 658.8 KOP 2006] (4).
8. Principles of marketing / Philip Kotler

by Kotler, Philip | Armstrong, gary.

Edition: 10th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2004Online access: Table of contents only Availability: Items available for loan: Eastern University Library [Call number: 658.8 KOP 2004] (2). Items available for reference: Eastern University Library [Call number: 658.8 KOP 2004] (1).
Checked out (1).
9. Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.

by Keller, Kevin Lane, 1956-.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, c2008Online access: Table of contents only Availability: Items available for loan: Eastern University Library [Call number: 658.8 KES 2008] (20). Items available for reference: Eastern University Library [Call number: 658.8 KES 2008] (1).
10. Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk.

by Schiffman, Leon G | Kanuk, Leslie Lazar.

Edition: 8th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi: Pearson Prentice Hall, c2004Availability: Items available for loan: Eastern University Library [Call number: 658.8 SCC 2004] (6). Items available for reference: Eastern University Library [Call number: 658.8 SCC 2004] (1).
11. Marketing research : an applied orientation / Naresh K. Malhotra.

by Malhotra, Naresh K.

Edition: 6th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Delhi : Pearson, c2010Availability: Items available for loan: Eastern University Library [Call number: 658.8 MAM 2011] (4). Items available for reference: Eastern University Library [Call number: 658.8 MAM 2011] (1).
12. Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.

by Lovelock, Christopher H | Wirtz, Jochen.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: Publisher: Delhi : Pearson/Prentice Hall, c2004Availability: Items available for loan: Eastern University Library [Call number: 658.8 LOS 2004] (1). Items available for reference: Eastern University Library [Call number: 658.8 LOS 2004] (1).
13. Marketing management : a South Asian perspective / Philip Kotler...[et al.].

by Kotler, Philip | Keller, Kevin Lane | Koshy, Abraham | Jha, Mithileshwar.

Edition: 13th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi : Pearson, c2009Availability: Items available for loan: Eastern University Library [Call number: 658.8 KOM 2009] (3). Items available for reference: Eastern University Library [Call number: 658.8 KOM 2009] (1).
14. Rural marketing: text and cases / C.S.G Krishnamacharyulu and Lalitha Ramakrishnan

by Krishnamacharyulu, C.S.G | Ramakrishnan, Lalitha.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi: Pearson Education, c2008Availability: Items available for reference: Eastern University Library [Call number: 658.81 KRR 2008] (1).
15. Rural marketing: text and cases/ C.S.G. Krishnamacharyulu and Lalitha Ramakrishana

by Krishnamacharyulu, C.S.G | Ramakrishnan, Lalitha.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Chennai: Pearson, c2011Availability: Items available for loan: Eastern University Library [Call number: 658.81 KRR 2011] (2). Items available for reference: Eastern University Library [Call number: 658.81 KRR 2011] (1).
Checked out (1).
16. Integrated advertising, promotion & marketing communications / Kenneth E. Clow, Donald Baack.

by Clow, Kenneth E | Baack, Donald.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi : Pearson Prentice Hall, 2007Other title: Integrated advertising, promotion, and marketing communications.Availability: Items available for loan: Eastern University Library [Call number: 659.1 CLI 2007] (3). Items available for reference: Eastern University Library [Call number: 659.1 CLI 2007] (1).
17. Rural marketing / Pradeep Kashyap.

by Kashyap, Pradeep.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: India: Pearson, c2012Availability: Items available for loan: Eastern University Library [Call number: 658.81 KAR 2012] (5). Items available for reference: Eastern University Library [Call number: 658.81 KAR 2012] (1).
Checked out (1).
18. Marketing management / Philip Kotler, Kevin Lane Keller. Mithileshwar Jha, Abraham Koshy.

by Kotler, Philip | Keller, Kevin Lane, 1956- | Koshy, Abraham | Jha, Mithileshwar.

Edition: 14th [ed.]Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, N.J. : New Delhi : Prentice Hall, Pearson, c2013Availability: Items available for loan: Eastern University Library [Call number: 658.8 KOM 2013] (8). Items available for reference: Eastern University Library [Call number: 658.8 KOM 2013] (1).
Checked out (1).
19. Case studies in marketing.

by Kapil, Kanwal Nayan | Mukherjee, Jaydeep.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi, Pearson, c2011Availability: Items available for loan: Eastern University Library [Call number: 658.8 KAC 2011] (5). Items available for reference: Eastern University Library [Call number: 658.8 KAC 2011] (1).
20. Marketing : defined, explained, applied / Michael Levens.

by Levens, Michael.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi : Pearson, c2011Availability: Items available for reference: Eastern University Library [Call number: 658.8 LEM 2011] (1).

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