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1.
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International marketing / Philip R. Cateora, John L. Graham.
by Cateora, Philip R | Graham, John L. Edition: 11th ed.Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : Irwin McGraw-Hill, c2002Availability: Items available for reference: Eastern University Library [Call number: 658.848 CAI 2002] (1).
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2.
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International marketing / Philip R. Cateora, John L. Graham.
by Cateora, Philip R | Graham, John L. Edition: 12th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill/Irwin, c2005Availability: Items available for loan: Eastern University Library [Call number: 658.8 CAI 2005] (10). Items available for reference: Eastern University Library [Call number: 658.8 CAI 2005] (1).
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3.
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Global marketing : foreign entry, local marketing & global management / Johny K. Johansson.
by Johansson, Johny K. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Irwin/McGraw-Hill, 2000Online access: Publisher description | Table of contents Availability: Items available for loan: Eastern University Library [Call number: 658.8 JOG 2000] (2). Items available for reference: Eastern University Library [Call number: 658.8 JOG 2000] (1).
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4.
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Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius.
by Kerin, Roger A | Hartley, Steven William | Rudelius, William. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2004Availability: Items available for loan: Eastern University Library [Call number: 658.8 KEM 2004] (1). Items available for reference: Eastern University Library [Call number: 658.8 KEM 2004] (1).
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5.
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Applications in basic marketing : clippings from the popular business press /
by McCarthy, E. Jerome (Edmund Jerome) | Perreault, William D | McCarthy, E. Jerome (Edmund Jerome). Basic marketing | McCarthy, E. Jerome (Edmund Jerome). Essentials of marketing. Edition: 2004-05Material type:  Continuing resource; Format:
print
Publisher: Bosto: McGraw-Hill/Irwin, c2005Availability: Items available for loan: Eastern University Library [Call number: 658.8 PEA 1990] (1). Items available for reference: Eastern University Library [Call number: 658.8 PEA 1990] (1).
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6.
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Basic marketing : a global-managerial approach/ William D. Perreault, Jr., E. Jerome McCarthy.
by Perreault, William D | McCarthy, E. Jerome (Edmund Jerome). Edition: 13th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Irwin/McGraw-Hill, c1999Availability: Items available for reference: Eastern University Library [Call number: 658.8 PEB 1999] (1).
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7.
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A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr.
by Peter, J. Paul | Donnelly, James H. Edition: 8th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Irwin/McGraw-Hill, c2000Online access: Publisher description | Table of contents Availability: Items available for loan: Eastern University Library [Call number: 658.8 PEP 2000] (1). Items available for reference: Eastern University Library [Call number: 658.8 PEP 2000] (1).
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8.
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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner.
by Zeithaml, Valarie A | Bitner, Mary Jo. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill/Irwin, c2003Online access: Publisher description | Table of contents Availability: Items available for loan: Eastern University Library [Call number: 658.8 ZES 2003] (6). Items available for reference: Eastern University Library [Call number: 658.8 ZES 2003] (1).
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9.
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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.
by Zeithaml, Valarie A | Bitner, Mary Jo | Gremler, Dwayne D | Pandit, Ajay. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : McGraw-Hill Irwin, c2011Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: Eastern University Library [Call number: 658.8 ZES 2011] (3). Items available for reference: Eastern University Library [Call number: 658.8 ZES 2011] (1).
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10.
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
by Belch, George E. (George Edward), 1951- | Belch, Michael A. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : Irwin/McGraw-Hill 2001Availability: Items available for reference: Eastern University Library [Call number: 659.1 BEA 2001] (1).
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11.
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International marketing / Philip R. Cateora, John L. Graham. & Prashant Salwan.
by Cateora, Philip R | Graham, John L | Salwan, Prashant. Edition: 13th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : New Delhi : Tata McGraw-Hill/Irwin, c2007Online access: Publisher description | Table of contents Availability: Items available for reference: Eastern University Library [Call number: 658.84 CAI 2007] (1).
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