|
|
121.
|
A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr.
by Peter, J. Paul | Donnelly, James H. Edition: 8th ed.Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Irwin/McGraw-Hill, c2000Online access: Publisher description | Table of contents Availability: Items available for loan: Eastern University Library [Call number: 658.8 PEP 2000] (1). Items available for reference: Eastern University Library [Call number: 658.8 PEP 2000] (1).
|
|
|
122.
|
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner.
by Zeithaml, Valarie A | Bitner, Mary Jo. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill/Irwin, c2003Online access: Publisher description | Table of contents Availability: Items available for loan: Eastern University Library [Call number: 658.8 ZES 2003] (6). Items available for reference: Eastern University Library [Call number: 658.8 ZES 2003] (1).
|
|
|
123.
|
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.
by Zeithaml, Valarie A | Bitner, Mary Jo | Gremler, Dwayne D | Pandit, Ajay. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : McGraw-Hill Irwin, c2011Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: Eastern University Library [Call number: 658.8 ZES 2011] (3). Items available for reference: Eastern University Library [Call number: 658.8 ZES 2011] (1).
|
|
|
124.
|
Fundamentals of corporate finance / Richard A. Brealey, Stewart C. Myers, Alan J. Marcus.
by Brealey, Richard A | Myers, Stewart C | Marcus, Alan J. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill/Irwin, c2001Availability: Items available for reference: Eastern University Library [Call number: 658.15 BRF 2001] (1).
|
|
|
125.
|
Selling : building partnerships / Barton A. Weitz, Stephen B. Castleberry, John F. Tanner, Jr.
by Weitz, Barton A | Castleberry, Stephen Bryon | Tanner, John F. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill/Irwin, c2004Availability: Items available for loan: Eastern University Library [Call number: 658.85 WES 2004] (1). Items available for reference: Eastern University Library [Call number: 658.85 WES 2004] (1).
|
|
|
126.
|
Selling : building partnerships / Barton A. Weitz, Stephen B. Castleberry, John F. Tanner.
by Weitz, Barton A | Castleberry, Stephen Bryon | Tanner, John F. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Chicago : Irwin, c1995Availability: Items available for reference: Eastern University Library [Call number: 658.85 WES 1995] (1).
|
|
|
127.
|
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
by Belch, George E. (George Edward), 1951- | Belch, Michael A. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : Irwin/McGraw-Hill 2001Availability: Items available for reference: Eastern University Library [Call number: 659.1 BEA 2001] (1).
|
|
|
128.
|
Contemporary advertising / William F. Arens.
by Arens, William F. Edition: 8th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill Irwin, c2002Availability: Items available for loan: Eastern University Library [Call number: 659.1 ARC 2004] (1). Items available for reference: Eastern University Library [Call number: 659.1 ARC 2004] (1).
|
|
|
129.
|
Fundamentals of human resource management / Raymond A. Noe ... [et al.].
by Noe, Raymond A. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill/Irwin, c2007Other title: Human resource management.Online access: Table of contents only Availability: Items available for reference: Eastern University Library [Call number: 658.3 NOF 2007] (1).
|
|
|
130.
|
Internet business models : texts and cases / edited by Thomas R. Eisenmann, in collaboration with Roger Hallowell and Mary Tripsas.
by Eisenmann, Thomas R | Hallowell, Roger | Tripsas, Mary. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : McGraw-Hill/Irwin , c2002Availability: Items available for reference: Eastern University Library [Call number: 384.3 EII 2002] (1).
|
|
|
131.
|
Employment law for business / Dawn D. Bennett-Alexander, Laura P. Hartman.
by Bennett-Alexander, Dawn | Hartman, Laura Pincus. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill/Irwin, c2004Online access: Publisher description | Table of contents Availability: Items available for reference: Eastern University Library [Call number: 344.73 BEE 2004] (1).
|
|
|
132.
|
Crafting and executing strategy : text and readings / Arthur A. Thompson, Jr., A.J. Strickland III, John E. Gamble.
by Thompson, Arthur A, 1940- | Strickland, A. J. (Alonzo J.) | Gamble, John (John E.). Edition: 14th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill/Irwin, 2005Online access: Table of contents only Availability: Items available for reference: Eastern University Library [Call number: 658.4 THC 2005] (1).
|
|
|
133.
|
Staffing organizations / Herbert G. Heneman III, Timothy A. Judge.
by Heneman, Herbert Gerhard, 1944- | Judge, Tim. Edition: 6th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Middleton, WI : Boston : Mendota House ; McGraw-Hill Irwin, Tata McGraw-Hill, c2009Online access: Table of contents only | Publisher description Availability: Items available for loan: Eastern University Library [Call number: 658.311 HES 2009] (4). Items available for reference: Eastern University Library [Call number: 658.311 HES 2009] (1).
|
|
|
134.
|
Understanding business / William G. Nickels, James M. McHugh, Susan M. McHugh.
by Nickels, William G | McHugh, James M | McHugh, Susan M. Edition: 9th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York, NY : New Delhi : McGraw-Hill Irwin, Tata McGraw-Hill, c2010Availability: Items available for loan: Eastern University Library [Call number: 650 NIU 2010] (6). Items available for reference: Eastern University Library [Call number: 650 NIU 2010] (1).
|
|
|
135.
|
Financial institutions management : a risk management approach / Anthony Saunders, Marcia Millon Cornett.
by Saunders, Anthony, 1949- | Cornett, Marcia Millon. Edition: 7th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : McGraw-Hill/Irwin, c2011Availability: Items available for loan: Eastern University Library [Call number: 332.1 SAF 2011] (1). Items available for reference: Eastern University Library [Call number: 332.1 SAF 2011] (1).
|
|
|
136.
|
Entrepreneurship / Robert D. Hisrich, Michael P. Peters, Dean A. Shepherd. & Manimala, Marhew J.
by Hisrich, Robert D | Peters, Michael P | Shepherd, Dean A | Manimala, Marhew J. Edition: 8th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : McGraw-Hill/Irwin (India), c2013Availability: Items available for reference: Eastern University Library [Call number: 658.4 HIE 2013] (1).
|
|
|
137.
|
Crafting and executing strategy : the quest for competitive advantage : concepts and cases / Arthur A. Thompson ... [et al.].
by Thompson, Arthur A | Peteraf, margaret A, 1940- | Gamble, Jhon E, 1940-. Crafting and executing strategy | Jain, A. K. Edition: 18th ed. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : New Delhi : Tata McGraw-Hill/Irwin, c2012Availability: Items available for loan: Eastern University Library [Call number: 658.4 THC 2012] (1). Items available for reference: Eastern University Library [Call number: 658.4 THC 2012] (1).
|
|
|
138.
|
International marketing / Philip R. Cateora, John L. Graham. & Prashant Salwan.
by Cateora, Philip R | Graham, John L | Salwan, Prashant. Edition: 13th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : New Delhi : Tata McGraw-Hill/Irwin, c2007Online access: Publisher description | Table of contents Availability: Items available for reference: Eastern University Library [Call number: 658.84 CAI 2007] (1).
|
|
|
139.
|
International business : the challenge of global competition / Donald A. Ball ... [et al.].
by Ball, Donald A. Edition: 11th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi McGraw-Hill Irwin, c2008Online access: Table of contents only | Publisher description | Contributor biographical information Availability: Items available for loan: Eastern University Library [Call number: 658.049 BAI 2008] (1). Items available for reference: Eastern University Library [Call number: 658.049 BAI 2008] (1).
|
|
|
140.
|
Foundations of financial management / Stanley B. Block, Geoffrey A. Hirt, Bartley R. Danielsen.
by Block, Stanley B | Hirt, Geoffrey A | Danielsen, Bartley R. Edition: 13th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : McGraw-Hill/Irwin, c2011Availability: Items available for reference: Eastern University Library [Call number: 658.15 BLF 2011] (1).
|
