Services marketing : text and cases / Harsh V. Verma
By: Verma, Harsh V.
Material type:
BookPublisher: New Delhi : Pearson, c2012Edition: 2nd ed.Description: xvi, 660 p. : ill. ; 28 cm.ISBN: 9788131754474.Subject(s): Service industries -- Marketing | Customer services | MarketingDDC classification: 658.8
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Eastern University Library General Stacks | 658.8 VES 2012 (Browse shelf) | Available | 15976 | ||
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Eastern University Library General Stacks | 658.8 VES 2012 (Browse shelf) | Available | 15977 | ||
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Eastern University Library General Stacks | 658.8 VES 2012 (Browse shelf) | Available | Dhanmondi Library | 15978 | |
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Eastern University Library General Stacks | 658.8 VES 2012 (Browse shelf) | Available | 15101 | ||
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Eastern University Library General Stacks | 658.8 VES 2012 (Browse shelf) | Available | 15102 |
Includes bibliographical references and index.
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