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1.
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Wealthy choices : the seven competencies of financial success / Penelope S. Tzougros.
by Tzougros, Penelope S, 1944-. Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: Hoboken, N.J. : J. Wiley, c2004Online access: Contributor biographical information | Publisher description | Table of contents Availability: Items available for reference: Eastern University Library [Call number: 332.024 TZW 2004] (1).
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2.
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How cool brands stay hot : branding to generation Y / Joeri Van den Bergh and Mattias Behrer.
by Bergh, Joeri van den, 1971- | Behrer, Mattias. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Philadelphia : Kogan Page, c2011Availability: Items available for loan: Eastern University Library [Call number: 658.8 BEH 2011] (1).
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3.
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Branding only works on cattle : the new way to get known (and drive your competitors crazy) / Jonathan Salem Baskin.
by Baskin, Jonathan Salem. Edition: 1st ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : Business Plus, 2008Online access: Table of contents only | Contributor biographical information | Publisher description Availability: Items available for reference: Eastern University Library [Call number: 658.8 BAB 2008] (1).
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4.
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Branding your business : [promote your business, attract customers, build your brand through the power of emotion] / James Hammond.
by Hammond, James, 1952- | Hammond, James, 1952-. Branding your business : promoting your business, attracting customers and standing out in the market place. Edition: Rev. ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Philadelphia, PA : Kogan Page, 2011Availability: Items available for reference: Eastern University Library [Call number: 658.8 HAB 2011] (1).
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5.
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Consumer behavior : buying, having, and being / Michael R. Solomon.
by Solomon, Michael R. Edition: 6th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, c2004Online access: Table of contents Availability: Items available for loan: Eastern University Library [Call number: 658.8 SOC 2004] (1).
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6.
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Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk.
by Schiffman, Leon G | Kanuk, Leslie Lazar. Edition: 8th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi: Pearson Prentice Hall, c2004Availability: Items available for loan: Eastern University Library [Call number: 658.8 SCC 2004] (6). Items available for reference: Eastern University Library [Call number: 658.8 SCC 2004] (1).
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7.
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Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
by Peter, J. Paul | Olson, Jerry C. (Jerry Corrie), 1944-. Edition: 7th ed.Material type: Book; Format:
print
; Literary form:
Essays
Publisher: New Delhi : Tata McGraw-Hill, c2005Online access: Publisher description | Table of contents | Contributor biographical information Availability: Items available for loan: Eastern University Library [Call number: 658.8 PEC 2005] (3). Items available for reference: Eastern University Library [Call number: 658.8 PEC 2005] (1).
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8.
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Consumer behavior : buying, having, and being / Michael R. Solomon.
by Solomon, Michael R. Edition: 6th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Pearson/Prentice Hall, c2004Availability: Items available for reference: Eastern University Library [Call number: 658.8 SOC 2004] (1).
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9.
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Consumer behavior and marketing action / Henry Assael.
by Assael, Henry. Edition: 6th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Cengage Learning, c1998Other title: Consumer behavior.Availability: Items available for reference: Eastern University Library [Call number: 658.8342 ASC 1998] (1).
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10.
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Consumer behavior and managerial decision making / Frank R. Kardes.
by Kardes, Frank R. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : PHI Learning, c2002Availability: Items available for loan: Eastern University Library [Call number: 658.8 KAC 2002] (2). Items available for reference: Eastern University Library [Call number: 658.8 KAC 2002] (1).
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11.
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Consumer behavior / Roger D. Blackwell, Paul W. Miniard, James F. Engel.
by Blackwell, Roger D | Miniard, Paul W | Engel, James F. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Cengage Learning, c2006Availability: Items available for reference: Eastern University Library [Call number: 658.8 BLC 2006] (1).
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12.
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Consumer behavior : buying, having, and being / Michael R. Solomon.
by Solomon, Michael R. Edition: 8th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : PHI Learning, c2009Online access: Table of contents Availability: Items available for loan: Eastern University Library [Call number: 658.8 SOC 2009] (2). Items available for reference: Eastern University Library [Call number: 658.8 SOC 2009] (1).
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