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Value innovation portfolio management : achieving double-digit growth through customer value / Sheila Mello ... [et al.].

Contributor(s): Mello, Sheila, 1943-.
Material type: materialTypeLabelBookPublisher: Ft. Lauderdale, FL : J. Ross Pub., c2006Description: xxi, 273 p. : ill. ; 24 cm.ISBN: 19788131508923; 8131508927.Subject(s): New products -- Planning | Product management | Strategic planningDDC classification: 658.801 Online resources: Table of contents only
Contents:
Understanding customer value : the grounded portfolio -- Understanding the role of innovation : the relevant portfolio -- Vision, mission, strategy, and value : the intentional portfolio -- Aiming for the sweet spot : the optimized portfolio -- Accurate customer value data : the measured portfolio -- Aligning the organization : the supported portfolio -- Elements of realization : the actionable portfolio -- Appreciating investment intensity : the fortified portfolio -- Keeping the fires burning : the dynamic portfolio -- A talent for change : the sustainable portfolio.
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Item type Current location Call number Status Date due Barcode
Books Books Eastern University Library
General Stacks
658.801 MEV 2006 (Browse shelf) Not For Loan 10186

Includes bibliographical references and index.

Understanding customer value : the grounded portfolio -- Understanding the role of innovation : the relevant portfolio -- Vision, mission, strategy, and value : the intentional portfolio -- Aiming for the sweet spot : the optimized portfolio -- Accurate customer value data : the measured portfolio -- Aligning the organization : the supported portfolio -- Elements of realization : the actionable portfolio -- Appreciating investment intensity : the fortified portfolio -- Keeping the fires burning : the dynamic portfolio -- A talent for change : the sustainable portfolio.

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