Contemporary advertising / William F. Arens.
By: Arens, William F.
Material type: BookSeries: The McGraw-Hill/Irwin series in marketing. Publisher: Boston : McGraw-Hill Irwin, c2002Edition: 8th ed.Description: 1 v. (various pagings) : ill. (some col.) ; 29 cm.ISBN: 0072415444 ; 0072451769.Subject(s): AdvertisingDDC classification: 659.1Item type | Current location | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Books | Eastern University Library General Stacks | 659.1 ARC 2004 (Browse shelf) | Available | 03900 | |
Books | Eastern University Library General Stacks | 659.1 ARC 2004 (Browse shelf) | Not For Loan | 01973 |
Includes bibliographical references and indexes.
System requirements for accompanying CD-ROM: IBM PC or 100% compatible with a Pentium/90 MHz processor, 16MB of RAM, 4x CD-ROM, Microsoft Windows 95 or higher, and Microsoft Internet Explorer 5 or higher.
There are no comments for this item.