Inside marketing : practices, ideologies, devices / edited by Detlev Zwick and Julien Cayla.
Contributor(s): Zwick, Detlev | Cayla, Julien.
Material type:
BookPublisher: Oxford : Oxford University Press, 2012Description: xi, 357 p. : ill. ; 24 cm.ISBN: 9780199655830 (pbk.); 0199655839 (pbk.); 9780199576746 (hbk.).Subject(s): Marketing | Marketing -- ManagementDDC classification: 658.8
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Eastern University Library General Stacks | 658.8 ZWI 2012 (Browse shelf) | Not For Loan | 15256 | ||
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Eastern University Library General Stacks | 658.8 ZWI 2012 (Browse shelf) | Available | Dhanmondi Library | 15257 |
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| 658.8 ZES 2013 Services marketing : | 658.8 ZIE 2007 Essentials of marketing research / | 658.8 ZWI 2012 Inside marketing : | 658.8 ZWI 2012 Inside marketing : | 658.801 MEV 2006 Value innovation portfolio management : | 658.802 OSM 2012 Marketing semiotics : | 658.802 OSM 2012 Marketing semiotics : |
Originally published: 2011.
Includes bibliographical references and index.
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